Essays about: "Online purchasing intention"
Showing result 16 - 20 of 53 essays containing the words Online purchasing intention.
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16. The Impact of Personal Norms, Environmental Awareness & Ascribed Responsibility on Pro Environmental Intentions of Young Travelers in Sweden
University essay from Högskolan Dalarna/Institutionen för kultur och samhälleAbstract : Purpose – The purpose of this study is to analyze the relationship between personal norms and pro environmental intentions of youth travelers in Sweden including the intention to involve in sustainable purchasing behaviors while travelling (IISPB), intention to involve in recycling activities while travelling (IIRA) and intention to preserve natural and local resources while travelling (IPNLR). Also the study aims to test the moderating impact that the environmental awareness and ascribed responsibility have on the relationship between personal norms and pro environmental intentions considered. READ MORE
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17. The impact of trust in eWOM through dimensions of source credibility towards purchase intention of a hotel stay
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : The purpose of this study was to investigate how trust was built from three dimensions of source credibility in an electronic word of mouth space towards purchase intentions of a hotel stay. The chosen dimensions of Source Credibility that were investigated in the study was: Homophily, Expertise and Trustworthiness. READ MORE
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18. Digitization in Africa: The Adoption and Use of Self-Service Technology in Retail
University essay from Uppsala universitet/InformationssystemAbstract : Service delivery in the twenty-first generation is evolving into more digital forms expanding the consumers' experience and engaging in new forms of communications to consumers through these digital forms. Despite the initiation of self- service technology being widely accepted by consumers within the retail banking industry, the supermarket retail industry has yet to experience the same form of reception and implementation of the self- service technologies (SST). READ MORE
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19. Payment methods influencing purchase behavior in the clothing e-commerce : A study of millennials in Jönköping, Sweden
University essay from Jönköping University/IHH, Marketing and LogisticsAbstract : Background: Electronic commerce has recently been seen as a very auspicious service of technology witnessed in the last decade. Several types of e-commerce initiatives include very modernized and upgraded facilities such as smart cards, online retailing, and remote payments that help make the payment process faster and more consistent. READ MORE
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20. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE
