Essays about: "Online purchasing intention"

Showing result 11 - 15 of 53 essays containing the words Online purchasing intention.

  1. 11. The Impact of Instagram Influencers on Consumer Purchasing Intention

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Saad Husseino; Las Amin; Nour Kellawi; [2022]
    Keywords : Influencers; Online purchasing intention; Instagram; Online influencer marketing; Trust; eWOM; Generation Z;

    Abstract : Date: (05/01/22)   Level: Bachelor thesis in Business Administration, 15 cr   Institution: School of Business, Society and Engineering, Mälardalen University   Authors: Las Amin, Saad Husseino, Nour Kellawi   Title: The Impact of Instagram Influencers on Consumer Purchasing Intention   Supervisor: Noushan Memar   Keywords: Influencers, Online purchasing intention, Instagram, Online influencer marketing, Trust, eWOM, Generation Z   Research question: What are the impacts of Instagram influencers on online consumer purchasing intentions?   Purpose: The primary purpose of this research is to investigate how social media influencers, otherwise dubbed as “Instagrammers,” particularly impact the online purchasing intentions of buyers and understand the role of Instagram influencers in the different online purchasing trends in organizations that rely on these individuals for their marketing activities in e-commerce.   Method: Qualitative research using focus group method for data collection and analysis. READ MORE

  3. 12. Are consumers habitual liars? A quantitative study of factors influencing swedish consumers' purchase intention for sustainable products

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Nellie Gunnarsson; Lovisa Hedvall Rosqvist; [2022]
    Keywords : Sustainability; Sustainable consumption; Theory of Planned Behavior; Attitude-behavior gap;

    Abstract : Overconsumption has become an increasing global challenge in the last decades, followed by an awareness of the need to change consumption behaviors to sustainable purchasing decisions. The purpose of this quantitative study is to create a better understanding of the drivers and their effects on sustainable purchasing behavior. READ MORE

  4. 13. Are companies in Luleå not responding to negative reviews - and are consumers in Luleå reading the reviews?

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Johan Eriksson; Axel Rudling; [2022]
    Keywords : Electronic word-of-mouth; word-of-mouth; negative reviews; reviews; service recovery; eWOM; WOM; negative; positive; survey; Luleå;

    Abstract : People's engagements in social communities online have over recent years proven to be of great importance on others' opinions when purchasing products. Word-of-Mouth (WOM) has been around since ancient times and is a concept about consumers communicating with each other about their experience about services and products. READ MORE

  5. 14. To what extent do online reviews affect purchase intentions towards high involvement products? : A quantitative study exploring the differences between Generation Z and Millennial consumers.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Thi Mai Anh Vu; Simon Zeremichael; Sandra Wåhlberg; [2022]
    Keywords : Electronic Word of Mouth; Word of Mouth; Purchase Intentions; Consumer; Millennials; Generation Z; Online Reviews;

    Abstract : The aim of this degree project is to gain a deeper understanding of how online reviews affect consumers' purchase intentions when purchasing high-involvement products. Exploring the differences of effect between two separate generations of consumers, Generation Z and Millennials. READ MORE

  6. 15. The impact of online reviews and influencers on customers' purchasing intention

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik; Mälardalens universitet

    Author : Fadi Zina; Mohammad Battha; [2022]
    Keywords : Influencers; Online reviews; Purchasing intention; Generation Y-Z;

    Abstract : Date: (2022-06-01) Level: Master thesis in Business Administration, 15 cr. Institution: School of Business, Society and Engineering, Mälardalen University. Authors: Mohammad Battha, (1993-06-10) Fadi Zina (1989-01-04) Title: The impact of online reviews and influencers on customers' purchasing intention. READ MORE