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Found 3 essays matching the above criteria.

  1. 1. Consumer Attitudes towards Push Notifications : As a Marketing Tool to Trigger Impulse Buying Behaviour in Smartphone Users

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Daníel Ýmir Rigollet; Hannah Kumlin; [2015]
    Keywords : marketing; entrepreneurship; mobile commerce; push notifications; impulse buying; retail; consumer behaviour;

    Abstract : This thesis takes the reader on an exploratory journey into the development of impulse purchasing behaviour stemming from the increased usage of web-connected smartphones. At an unprecedented rate, consumers are able to access businesses online, twenty-four hours a day, seven days a week, at their own convenience, without restrictions other than a connection to the World Wide Web. READ MORE

  3. 2. Selecting Advertising Agencies : Understanding the influencing criteria

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Olle Hugosson; Pontus Sundberg Alvarsson; [2015]
    Keywords : Advertising Agency Selection; Organisation Buying Behaviour; Agency- Client Relationship; Agency-Client Life-Cycle;

    Abstract : Background Commonly companies do not produce their own advertising material, but instead acquire the knowledge from advertising agencies. While purchasing advertising services, it was found through past studies that there are multiple criteria in which clients evaluate their alternatives of advertising, however few studies have investigated why and how these specific criteria are influential. READ MORE

  4. 3. Granngården AB : inköpsbeteendet hos Svenska Lantmännens medlemmar

    University essay from SLU/Dept. of Economics

    Author : Lisa Landberg; [2004]
    Keywords : kooperation; lantbrukskooperation; jordbrukskooperation; Svenska Lantmännen; Granngården; inköpsbeteende; medlemsbeteende;

    Abstract : Granngården AB är ett företag inom den kooperativa organisationen Svenska Lantmännen (SvL). Granngårdens affärsidé är att vara en närservicebutik till lantbrukare men har även ett sortiment som riktar sig till alla med ett intresse inom hus, djur och trädgård. READ MORE