Essays about: "Personality"

Showing result 31 - 35 of 715 essays containing the word Personality.

  1. 31. Bringing Brands to Life: A study on the impact of brand anthropomorphism and personalization on advertisement attitudes in a social media context

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Sofia Alm; Rebecca Åbom; [2023]
    Keywords : Brand Anthropomorphism; Personalization; Privacy Concerns; Brand Trust; Advertisement Attitudes;

    Abstract : Brand anthropomorphism is a frequently used marketing strategy to enhance a brand's humanlike features and characteristics. Businesses use brand anthropomorphism to increase their brands' appeal, likeability, and memorability for consumers. READ MORE

  3. 32. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
    Keywords : Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

    Abstract : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. READ MORE

  4. 33. How Could an Understanding of Diverse Personalities Improve Employee Engagement?

    University essay from Umeå universitet/Företagsekonomi

    Author : Nathalie Westin; Fredrika Victorin; [2023]
    Keywords : Diversity Management; Diversity; Surface-level diversity; Deeper-level diversity; Employee engagement; Personality; International companies; Social Identity Theory; Five Factor Model; Social Exchange Theory;

    Abstract : Organizations are today working actively with diversity management in alignment with the regulations from Riksdagen to reduce discrimination against employees based on their "Gender, transgender identity or expression, ethnicity, disability, sexual orientation and age". Previously most focus has been put on the surface-level attributes of diversity such as age, gender and ethnicity but more emphasis and concern should be put on the deeper-level diversities such as personality. READ MORE

  5. 34. Scrutinizing local views of the role of education in relation to western mainstream views : a case-study from Tanzania

    University essay from Södertörns högskola/Utveckling och internationellt samarbete

    Author : Najah Abyan; Caroline Petersen; [2023]
    Keywords : Babati; capability; education; freedom; gender; socioeconomic differences; Babati; Tanzania; kapabilitete; frihet; utbildning; genus; socioekonomiska skillnader;

    Abstract : This case study was conducted to give an in-depth analysis of the local stakeholder’s views on the role of education in Babati, Tanzania. The goal is to investigate differences and similarities between the views in Babati and mainstream western views, exemplified by the theory of Martha Nussbaum and Amartya Sen while being attentive to gender and socioeconomic differences. READ MORE

  6. 35. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Keywords : Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Abstract : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. READ MORE