Essays about: "Personalization"

Showing result 11 - 15 of 182 essays containing the word Personalization.

  1. 11. Bringing Brands to Life: A study on the impact of brand anthropomorphism and personalization on advertisement attitudes in a social media context

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Sofia Alm; Rebecca Åbom; [2023]
    Keywords : Brand Anthropomorphism; Personalization; Privacy Concerns; Brand Trust; Advertisement Attitudes;

    Abstract : Brand anthropomorphism is a frequently used marketing strategy to enhance a brand's humanlike features and characteristics. Businesses use brand anthropomorphism to increase their brands' appeal, likeability, and memorability for consumers. READ MORE

  3. 12. Information, news, and politics gathering through social media by Generation Z : A semi-structured interview study

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Emil Magnusson; [2023]
    Keywords : Social media; generation Z; information; news; politics; personalization; misinformation.;

    Abstract : Social media is replacing many of traditional media’s purposes, information gathering is one of them. In the digital culture today we use our phones, the internet, and social media in our daily lives, especially younger generations, and those generations could be relying their information gathering on social media. READ MORE

  4. 13. User Interface Supporting Forest Machine Operators : Improve User Experience and Adaptability through Accessibility and Personalization

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Irma Krantz; [2023]
    Keywords : UX Design; Forest Machines; Design Thinking; Personalization; Accessibility; UI Design;

    Abstract : Forest machine operators work in an environment that requires simultaneous monitoring of several factors. This is done using a control and information system, MaxiXT, that should provide the right information at the right time. READ MORE

  5. 14. Re-design Email Interfaces Forelders’ Standards : Personalization, Simplicity, and Slow Interaction

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Yulu Zhang; [2023]
    Keywords : elders; digital communication; personalization; slow interaction; simple graphic design; design guidelines; interaction design;

    Abstract : Elders usually experience high levels of loneliness in the society as they have retired from work and less of a center within the family. There are many interaction design work that target elder’s loneliness and aim to solve the problem by connecting elders with other people through distance. READ MORE

  6. 15. Designing a Digital Twin to Improve Adherence and Care

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Marcus Karlström; [2023]
    Keywords : Digital Twin; Adherence; Risk Communication; eHealth; Design Thinking; UX;

    Abstract : This study aims to create a design concept for a digital twin to understand how it could be used to increase the health adherence of users through risk communication. This was done while also looking at how such a system could counteract potential health anxiety. READ MORE