Essays about: "Purchase Decisions"

Showing result 41 - 45 of 158 essays containing the words Purchase Decisions.

1. 41. "I trust the influencer, do you?" : A quantitative study on Instagram users' level of activity and experience of trust towards influencers regarding purchase intentions during covid-19.

   University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Author : Sarah Ljungberg; Mathilda Nilsson; [2021]
   Keywords : Influencer; covid-19; Instagram; trust; activity; gender; age; Influencer; covid-19; Instagram; förtroende; aktivitet; kön; ålder;

   Abstract : People have now lived through a pandemic for over a year, where many parts of the world have undergone big changes. Such as, restrictions, which has made us keep physical contact with other people to the bare minimum. READ MORE

3. 42. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study

   University essay from Umeå universitet/Företagsekonomi

   Author : Elina Andersson; Nicolai Pitz; [2021]
   Keywords : Live Video Shopping; LVS; perceived value; consumer engagement; digital marketing; e-commerce; Technology Acceptance; Uses and Gratifications Theory;

   Abstract : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. READ MORE

4. 43. Green travel onboarding – An exploration of the environmental value co-creation in tourism transportation online platforms from the millennial's perspective

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Jung-Tzu Tsai; Michaël Le; [2021]
   Keywords : Millennials; Value co-creation; Customer decision process; Tourism Transportation; Sustainability options; Environmental value; Social Sciences;

   Abstract : The carbon emissions from tourism transportation have been a significant environmental issue. Studies have tried to investigate the impacts of sustainability initiatives provided by tourism transportation on travellers, but the target group and the types of transportation are limited. READ MORE

5. 44. Understanding consumers’ perception of the end-of-life of a garment : Applying the Theory of Planned Behavior to consumers’ disposal intention

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Larissa Enderle; Carla Leonie Schiele; [2021]
   Keywords : End-of-life Phase; Theory of Planned Behavior; Consumer Behavior; Garment Disposal; Linear Value Chain;

   Abstract : Purpose The purpose of this master’s thesis is to investigate consumers’ perceptions of the end-of-life stage of a garment. Overall, the objective is to determine influencing factors that impact consumers’ disposal decisions to conceive a better understanding of post-purchase consumer behavior and formulate implications for both business and society. READ MORE

6. 45. Privacy for sale! : An exploratory study of personalization privacy paradox in consumers’ response to personalized advertisements on social networking sites

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Lovisa Idberg; Sofia Orfanidou; Oona Karppinen; [2021]
   Keywords : Personalization; personalization privacy paradox; social networking sites; SNS; tracking; personalized advertisements;

   Abstract : Social networking sites are channels that allow companies to appeal to their target audience through personalized advertising which has become an increasingly common way for companies to reach their target customers. Personalization is possible through the use of customer data which allows designing an advertisement based on individual consumers' preferences benefiting the consumers with more personally appealing advertisements. READ MORE