Essays about: "Purchase Decisions"

Showing result 31 - 35 of 158 essays containing the words Purchase Decisions.

  1. 31. Factors influencing Consumer Purchasing Behavior of Organic Skin Care Products in Sri Lanka

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Chamal Gamalathge; Naqash Azhar; [2022]
    Keywords : Purchasing behaviors; organic products; product knowledge; environmental awareness; prior experience; health awareness; customers;

    Abstract : The research study focuses on the Factors influencing Consumer Purchasing Behavior of Organic Skin Care Products in Sri Lanka. The researched has carried out a quantitative study using a structured questionnaire taking the sample size as the customers who are in the Western Province of Sri Lanka. READ MORE

  3. 32. Sensory marketing in the world of social media : A qualitative study to examine if companies can attract girls in generation Z by using sensory marketing on their social media platforms

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sanna Jurén; Isabelle Kallenberg; [2022]
    Keywords : Influencer; Social media; Customer experience; Sensory marketing; Beauty products; Digital; Generation Z;

    Abstract : The beauty industry has been around for centuries and keeps growing and developing daily. The industry has not been slowing down during the spread of the virus covid-19 but has had a fast platform change. Most brands today are available online and promoted by influencers on social media platforms. READ MORE

  4. 33. Are consumers habitual liars? A quantitative study of factors influencing swedish consumers' purchase intention for sustainable products

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Nellie Gunnarsson; Lovisa Hedvall Rosqvist; [2022]
    Keywords : Sustainability; Sustainable consumption; Theory of Planned Behavior; Attitude-behavior gap;

    Abstract : Overconsumption has become an increasing global challenge in the last decades, followed by an awareness of the need to change consumption behaviors to sustainable purchasing decisions. The purpose of this quantitative study is to create a better understanding of the drivers and their effects on sustainable purchasing behavior. READ MORE

  5. 34. Considering the value of corporate social responsibility (CSR) for Supermarkets’ customers in Sweden and Egypt, quantiaive sudy, 18-10-2022

    University essay from Umeå universitet/Företagsekonomi

    Author : ASRAFUL CHOWDHURY; Ali Mohamed; [2022]
    Keywords : Corporate social responsibilities CSR ; CSR in Retails; Supermarkets retails; sustainability; corporate responsibility; corporate accountability; corporate citizenship; CSR initiatives; business ethics; Millennials.;

    Abstract : The values and ethical aspects of CSR has received a large number of researcher attentionover the last decade and this study is focused on value of CSR in the context of bothSweden and Egypt. Results of this Quantitative research indicated that customers attentionand purchase decisions are motivated by CSR activities by corporations if people aware ofthe importance of CSR value. READ MORE

  6. 35. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Saiful Islam; [2022]
    Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

    Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE