Essays about: "Purchase influences"

Showing result 11 - 15 of 99 essays containing the words Purchase influences.

1. 11. Predicting Customer Churn in E-commerce Using Statistical Modeling and Feature Importance Analysis : A Comparison of Random Forest and Logistic Regression Approaches

   University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

   Author : Amanda Rudälv; [2023]
   Keywords : Customer behavior; E-commerce; Churn prediction; Statistical model; Machine learning; Random forest; Logistic regression; Feature importance; Kundbeteende; E-handel; Kundbortfall; Statistisk modell; Maskininlärning; Random forest; Logistisk regression; Variabelsignifikans;

   Abstract : While operating in online markets offers opportunities for expanded assortment and convenience, it also poses challenges such as increased competition and the need to build personal relationships with customers. Customer retention be- comes crucial in maintaining a successful business, emphasizing the importance of understanding customer behavior. READ MORE

3. 12. Cross-Cultural communication in Ghana : Hofstede’s cultural dimensions impact Ghanaian’s purchase decision

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Issa Assi; [2022]
   Keywords : Ghana; Ghanian; Culture; Cultural; Cultural dimensions; Decision-making process; Cross-cultural Communication; Purchase decision;

   Abstract : Purpose: The article describes how cross-cultural communication might impact purchase decisions in the fourth stage of the decision-making process. It also examines how cultural value influences the Ghanaian consumer. The results and conclusions aim to help MNEs comprehend Ghanaian culture. READ MORE

4. 13. Return for Free or Charge a Fee? - An experimental study of how a free return policy influences Swedish consumers' product quality perception and return intention in e-commerce

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Bianca Johansson; Helena Zhang; [2022]
   Keywords : Customer returns; Product returns; Return policy leniency; Free return policy; Return intentions;

   Abstract : As the e-commerce market is rapidly growing and the number of retailers offering a free return policy is on the rise, the issue of increased customer returns and their effects on consumer cognition and behavior needs to be addressed. Therefore, the purpose of this study is to gain insights on how a free return policy affects the product quality perception of Swedish consumers in an e-commerce setting, both in the pre-purchase and the post-purchase stage. READ MORE

5. 14. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Victoria Petersson; Frida Brink; [2022]
   Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

   Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

6. 15. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : My Bui; Anh Tran; [2022]
   Keywords : purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

   Abstract : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. READ MORE