Essays about: "Purchase influences"

Showing result 16 - 20 of 99 essays containing the words Purchase influences.

1. 16. Novel Technology in a Retail Space: A study of how IKEA retail space influences adoption of smart technology for the home

   University essay from Lunds universitet/Avdelningen för etnologi

   Author : Ramona Engdahl; [2022]
   Keywords : Novel technology; adoption; smart homes; retail space; customer experience; retail atmospheres; social practices; material; competence; meaning; Social Sciences;

   Abstract : The objective of this thesis is to understand how a retail space could facilitate a broader adoption of a novel technology. I aim to respond to the following questions, (i) ‘What characterises the practice of operating a smart technology for the home?’, (ii) ‘Which are the main barriers to reaching out to a broader range of customers, as opposed to only the technology interested customers?’, and (iii) ‘What in the retail space would need to change to facilitate broader adoption of a novel technology?’. READ MORE

3. 17. The ways the aesthetics of an e-commerce website influence a customer’s purchase decision

   University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

   Author : Sandra Jinnevall; Sandra Kullar; [2022]
   Keywords : Web aesthetics; Purchase decision; E-commerce;

   Abstract : More and more people choose to shop online in favor of physical stores. E-commerce websites are facing several challenges today including conversion rates and customers leaving the online shopping cart without making any purchases. READ MORE

4. 18. Moral Decoupling: Analysis of Possible Factors Causing Consumers to Ignore Brand’s Greenwashing Practices and the Effect on Purchase Intention

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Silvia Pilar Cano Casas; Eugènia Valls Llufriu; [2022]
   Keywords : Greenwashing; Moral Decoupling; Regulatory Focus Theory; Brand Identity Fusion; Purchase Intention;

   Abstract : Background: Due to the growth of green markets, the phenomenon of greenwashing arises. This leads to consumers experiencing feelings of betrayal and having trust problems with the brand using this misleading tactic. READ MORE

5. 19. Fostering The Customers’ Purchase Intentions Through Social Media Influencers: An Intervening and Interactional Analysis

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hany Wulandari; Nida Tanveer; [2022]
   Keywords : Social Media Influencers SMI ; SMI’s credibility; brand image; brand self-congruence; purchase intentions.; Business and Economics;

   Abstract : This study emphasizes the significance of social media influencer traits, such as expert, trustworthiness, likeability, and homophily, in determining the legitimacy of social media influencers as a formative construct in Sweden's fashion sector. It successfully instils brand image in customers, which leads to purchase intentions. READ MORE

6. 20. Sustainable Mobility : A quantitative study on the influence of user attitudes and risk perceptions on the consumer's intention to purchase electric vehicles.

   University essay from Karlstads universitet/Institutionen för samhälls- och kulturvetenskap (from 2013)

   Author : Winnie Akoth; [2022]
   Keywords : electric vehicles; purchase intention; behaviour; perception; theory of planned behaviour; elfordon; köpintention; beteende; perception; teori om planerat beteende;

   Abstract : In the last decade the automobile industry has invested heavily in the developments of better vehicles, in regards to performance, emissions and also durability. The latest development has been the introduction of electric vehicles into the markets. READ MORE