Essays about: "Purchase influences"

Showing result 21 - 25 of 99 essays containing the words Purchase influences.

  1. 21. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Saiful Islam; [2022]
    Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

    Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE

  3. 22. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Zhiyu Chen; Jiabao Guo; [2022]
    Keywords : Live streaming E-commerce; Satisfaction; Marketing; and Consumer’s attitudes; cognitive perception.;

    Abstract : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. READ MORE

  4. 23. Sustainable Food Consumption in Germany

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Hui Liu; Katerina Eichhorn; [2021]
    Keywords : Sustainable Food Consumption; Theory of Planned Behavior; TPB; Attitude; Intention; Structural Equation Model; SEM; Germany; Social Sciences;

    Abstract : Purpose – The purpose of this paper is to study what influences consumers’ intention to buy sustainable food products in Germany by applying an extended model of the theory of planned behavior (TPB). Methodology – A questionnaire was developed based on previous research and the answers from a focus group. READ MORE

  5. 24. Does my self-image do the purchasing for me? : A thematic analysis on millennial women's attitudes towards sports supplements and their willingness to purchase based on packaging design

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Borg; Nicki Rönnbom; [2021]
    Keywords : Willingness to purchase; sports supplements; nutritional supplements; attitudes; experience.;

    Abstract : The purpose of this study is to gain a deeper understanding of Swedish female millennials attitudes towards sports supplements. As well as how packaging design influences their willingness to purchase within this product category. READ MORE

  6. 25. A  Study on the persuasiveness of male influencers on male followers in Sweden

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Pontus Henriksson; Karl Pålsson; [2021]
    Keywords : Digital marketing; Social media; Influencers; Persuasion; Purchase intention;

    Abstract : Since influencer marketing is a relatively new term, there is a scarce theoretical foundation investigating the subject. Previous research has mainly focused on identifying female followers' behavior and how they are persuaded, fewer studies are on male followers and the ability of male influencers to influence their followers. READ MORE