Essays about: "Purchase motivation"

Showing result 6 - 10 of 47 essays containing the words Purchase motivation.

  1. 6. Exploring the determinants of purchasing behavior in the context of safety apparel : A study of safety marketing

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Alexandre-Nikos Pociello i Palau; [2023]
    Keywords : Safety apparel; Personal Mobility Vehicles; urban mobility; micro-mobility; helmet; marketing; consumer buying behavior; Theory of Planned Behavior;

    Abstract : The rapid growth and development of cities have brought new mobility challenges, which the emergence of micro-mobility solutions, such as Personal Mobility Vehicles, has addressed. However, the increase in the use of these vehicles has also led to a rise in the number of accidents and injuries due to the inadequate use of protective equipment. READ MORE

  3. 7. Robotic Lawnmowers and Professional Golf Customers; Navigating Expectations for a Hole-in-One Experience : An exploratory case study that aims to establish the expectations in the customer purchase journey of robotizing a golf course to guide providers' strategic decisions

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Ebba Lövström; Emma Abrahamsson; [2023]
    Keywords : Robotic Lawnmower; Customer Experience; Customer Motivation; Customer Purchase Journey; Customer Satisfaction; Business-to-Business;

    Abstract : Background: Robotic lawnmowers are autonomous outdoor mobile robots designed to mow the lawn autonomously. The robotic lawnmower market is rapidly growing and constantly developing. READ MORE

  4. 8. The role of shopping motivations on sustainable consumer behaviour in the fast fashion clothing industry

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Ezgi Tekergül; Anna Frederique Leonie Koning; [2023]
    Keywords : sustainability; fast fashion; clothing; consumer behaviour; sustainable consumer behaviour; shopping motivations;

    Abstract : The purpose of this study was to better understand how consumers of fast fashion clothing with different shopping motivations consider sustainability during their purchase. The different shopping motivations are hedonic and utilitarian, which are respectively the emotion of shopping and the function of shopping. READ MORE

  5. 9. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Victoria Petersson; Frida Brink; [2022]
    Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

    Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

  6. 10. Digitalising a Second-Chance of Fashion: An Empirical Study on What Drives Consumers to Repurchase Second-Hand Fashion on Peer-to-Peer Platforms

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hedda Ottenstedt; Sofie van den Berg; [2022]
    Keywords : Second-hand fashion; peer-to-peer platforms; consumer behaviour; environmental sustainability; sharing economy; repurchasing; Business and Economics;

    Abstract : Thesis purpose: The current study examines the association between seven variables: environmental sustainability, perceived functionality, social influence, price value, hedonic motivation, uniqueness, and technology habit with the purchase of second-hand clothing on peer-to-peer platforms on a regular basis. Theoretical perspective: Venkatesh, Thong and Xu’s (2012) Extended Unified Theory of Acceptance and Use of Technology was used. READ MORE