Essays about: "Purchase motivation"

Showing result 16 - 20 of 47 essays containing the words Purchase motivation.

  1. 16. Implementation of a digital work procedure for the development and optimization of real estate inspections : An analytical study about digital tools

    University essay from KTH/Hållbara byggnader

    Author : Hanna Kindberg; [2020]
    Keywords : Development; digitalization; digital tools; efficiency; inspections; surveyors; Besiktning; besiktningsmän; digitala hjälpmedel; digitalisering; effektivisering; utveckling;

    Abstract : The society today is heading towards a digital development and many companies are adopting a more digital way of working. The working procedures used in the industry of real estate inspections are in a need of modernization to keep up with the society’s rate of development. READ MORE

  3. 17. Transition Risk on a Consumer’s Journey : Influencing Concepts towards the occurrence of Transition Risk on a Consumer’s Journey on Virtual Reality Shopping

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Keariam Gebremichael; Saadul Islam Khan; [2020]
    Keywords : Virtual Reality; Virtual Environment; Transition Risk; VR retailing; UTAUT2; Digital platforms;

    Abstract : Background: Retailing through Virtual Reality (VR) is faced with a dilemma of potential customers using the VR to look for products online, but somehow do not make a purchase online and prefer to visit the physical stores instead. This phenomenon is referred as Transition Risk. READ MORE

  4. 18. Impact of product involvement and consumer expertise on online consumer review for consumer purchase intention

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Sinin Tabassum; Md Soud Al Fahad; [2020]
    Keywords : Quality; quantity; and credibility of review; Product involvement; consumer expertise; elaboration likelihood model ELM Model .;

    Abstract : Purpose: To investigate the effects of online reviews on consumer purchase intention considering the moderating role of product involvement and consumer expertise. Methodology: To reach our goal in this paper, we conduct a descriptive study in a deductive way. READ MORE

  5. 19. The loot box dilemma : A qualitative thesis of video game players interactions and mitigation of unethical aspects in loot boxes.

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Simon Bergstedt; Pontus Skoglund; [2020]
    Keywords : Microtransactions; Loot box; Gambling; design guidelines; behavior intentions.; Microtransaktioner; Loot box; Gambling; Design riktlinjer; Beteende avsikt.;

    Abstract : In-game purchase options are referred to as microtransactions and have become a common revenue for modern video games. Microtransactions refer to small payments made inside of video games to acquire game content. The phenomenon of microtransactions is often related to "loot boxes". READ MORE

  6. 20. The influence of celebrity endorsement through social media on impulsive buying in Sweden

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Halima Abedin Jitu; MD Atiqur Rahman; [2020]
    Keywords : Celebrity; Consumer behavior; Endorsement; Impulsive buying; Social media.;

    Abstract : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). READ MORE