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Found 4 essays matching the above criteria.

  1. 1. What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Adam Winnberg; Frida Mårtensson; [2021]
    Keywords : Grocery retail sector; Brand Equity; Online Customer Experience OCE ; E-loyalty; Switching Behavior;

    Abstract : Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. READ MORE

  3. 2. Sustainability in the Fast Fashion Industry. A quantitative Study on Consumers’ Brand Attitude towards Green Brand Extensions andits Effects on Brand Loyalty.

    University essay from Umeå universitet/Företagsekonomi

    Author : Celina Hinzmann; Rebecca Stark-Nässlin; [2020]
    Keywords : Fast fashion; Fast Fashion Industry; Sustainability; Consumer behavior; Brand extensions; Green brand extensions; Green line extensions; Green category extensions; Brand attitude; Brand loyalty; Brand Switching;

    Abstract : Only a few industries face challenges regarding sustainability to the same extent as the fashion industry being one of the largest consumer industries and the second most polluting industry in the world. These challenges are encouraged by the fast fashion business model, which is dominant in the sector and relies on the quick responsiveness to latest fashion trends while maintaining low prices, encouraging more consumption and shorter product life cycles. READ MORE

  4. 3. How do the predictors of switching intention influence switching behavior? : A quantitative study of students’ switching behavior in the retail banking context.

    University essay from Företagsekonomi

    Author : Fredrik Olsson; Gabriella Gall; [2012]
    Keywords : retail banking; consumer behavior; switching behavior; switching intention; theory of planned behavior;

    Abstract : Due to the increased number of niched retail banks in Sweden, the competition for the customers has become severe. Bank customers in the Swedish bank market tend to stay with their bank. The challenge of how to manage to attract new customers is a central part of the retail banks’ management tasks. READ MORE

  5. 4. The Impact of Customer Relationship Marketing Tactics On Customer Loyalty Within Swedish Mobile Telecommunication Industry

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Yuanyuan Jr Feng; Xuan Jr Zhang; [2009]
    Keywords : Relationship Marketing; Customer Loyalty; Relationship Quality; Trust; Satisfaction; Switching Cost; Mobile Telecommunication;

    Abstract : Due to the more and more fierce competition in today’s business, many companies are required to build long-term profitable relationship with customers and to achieve customer loyalty. Therefore, relationship marketing has become more and more important since last decade of 20th century, especially in service industry. READ MORE