Essays about: "Rhetorical strategy"

Showing result 1 - 5 of 26 essays containing the words Rhetorical strategy.

  1. 1. Reading Between Words and Lines: Decoding Economic Narratives from Governmental Rhetorical Landscape of Saudi Public Investment Fund In Context of Saudi Vision 2030

    University essay from Lunds universitet/Centrum för Mellanösternstudier

    Author : Munshi Zubaer Haque; [2024]
    Keywords : Social Sciences;

    Abstract : This research study aims to study the press releases that had been published by the Saudi Public Investment Fund for the time period, beginning in April 2016 and ending in November 20231. This research intends to understand the potential framing strategies that had been used in the official press releases of the Saudi Public Investment Fund in its communication strategy in the broader context of Saudi Vision 2030. READ MORE

  3. 2. Promises, promises Mr. President : A study of commissive speech act usage in 21st century American presidential inaugural addresses.

    University essay from Stockholms universitet/Engelska institutionen

    Author : Erik Marklund; [2023]
    Keywords : President of the United States of America; Inauguration speech; Speech act theory; Commissive speech act; Promises; Pragmatics; Political discourse analysis.;

    Abstract : Abstract The American president’s serving period always begin with an iconic inaugural address. It is a function wherein the president can unify the audience, ratify the ceremony, and present his political and administrative direction for his term. READ MORE

  4. 3. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden

    University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

    Author : Elsa Björklund; [2023]
    Keywords : Web advertising; fast fashion; Generation Z; Sweden; linguistic strategies of persuasion; boosters; reader pronouns; directives; rhetorical questions; engagement markers; subject position;

    Abstract : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. READ MORE

  5. 4. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.

    University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Author : Maja Lundgren; [2022]
    Keywords : Propaganda; brand activism; persuasion; rhetoric; strategic communication; Oatly; Propaganda; varumärkesaktivism; övertalning; retorik; strategisk kommunikation; Oatly;

    Abstract : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. READ MORE

  6. 5. “If this is true, then he’s a corrupt politician.” : The use of hedging in the two U.S. presidential debates of 2020

    University essay from Högskolan Dalarna/Institutionen för språk, litteratur och lärande

    Author : Elsa Lundberg; [2022]
    Keywords : hedging; political debates; discourse analysis; rhetorical strategy; corpus linguistics;

    Abstract : This study compares the frequency and types of hedging devices used in the presidential debate of 2020 between Donald Trump and Joe Biden. Many studies have investigated hedging in political discourse, which has been shown to function as a rhetorical strategy in contexts such as political press interviews and political debates. READ MORE