Essays about: "Role of marketing today"
Showing result 11 - 15 of 82 essays containing the words Role of marketing today.
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11. Is Crisis Communication Facing an Uphill Battle with Today's Consumers?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This study investigates how Swedish students perceive apology marketing when used in response to racism scandals through a qualitative multi-case study design. An imbalance is recognised between the conventional theoretical frameworks, the emergence of social media, and the increased awareness among consumers. READ MORE
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12. The unexplored power of buzz in the video game industry
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Background: The global video game industry is today bigger than both the film- and music industry and is subject to a lot of competition. Companies are always looking for alternative ways to reach consumers and buzz is identified as a crucial success factor by many scholars. READ MORE
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13. Skogsbranschens marknadsföringsinsatser riktade till barn och unga i grundskolan
University essay from SLU/School for Forest ManagementAbstract : Med skogen som klassrum finns möjligheter till att integrera ämnesundervisning för samtliga årskurser i grundskolan, samtidigt som eleverna får förutsättning att lära sig om samband i naturen – i praktiken. En positiv effekt av samverkan mellan näringslivet och skolan är möjligheten att bredda kunskapen hos eleverna, de framtida arbetstagarna, om branschers roll i samhället samt vilka yrken och arbetsmöjligheter som finns. READ MORE
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14. Coming Clean : An exploratory study of sustainable consumption and clean label consumer motivations
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: The food industry has become one of the key actors in today’s sustainability equation. Consumers are becoming more conscious than ever before, putting more thought into ingredients and packaging. The number one trend of 2020 is clean label food, thus inviting for research within this specific field. READ MORE
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15. Green considerations in a purchase process - An exploratory study considering environmentally concerned individuals
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Consumers decision-making regarding a product involves several cognitive steps in choosing a product over another, but this is not always a straightforward process, as consumers do not evaluate the alternatives in detail when purchasing low involvement products. This study aims to explore the purchase process of environmentally concerned individuals when purchasing green products, building on the question: What do environmentally concerned people consider in a purchase process? Since the environment is a hot topic today, the consumers should search for environmentally sustainable alternatives, however, that is not always the case. READ MORE