Essays about: "Role of marketing today"

Showing result 6 - 10 of 82 essays containing the words Role of marketing today.

  1. 6. To Forgive But Never Forget : A qualitative study of why customers choose to return to companies within the fast fashion industry they have previously boycotted due to a scandal

    University essay from Umeå universitet/Företagsekonomi

    Author : Elin Öhrner; Amina Kerimova; [2022]
    Keywords : loyalty; customer loyalty; consumer behavior; marketing; boycott; motivations; scandals; fast fashion; social media; eWOM; negative eWOM; influencers;

    Abstract : With the growing role of social media in society today, a more accessible dissemination of information between customers through eWOM is also growing. Especially the negative eWOM can have a huge impact on customers and get devastating results. READ MORE

  3. 7. Doing Better by Doing Good: A Qualitative Study on the Pro Bono Projects of Management Consulting Companies in Sweden

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : John Öberg; Kiryl Shantyka; [2022]
    Keywords : Pro bono; Employee Engagement; Stakeholders; Management consulting; CSR;

    Abstract : Pro bono engagement has for centuries been a natural practice in the lawyer industry. Recently, the phenomenon has spread to other sectors, such as medicine, marketing, advertising, accounting - and management consulting. The impact management consulting companies can create on pro bono projects is enormous. READ MORE

  4. 8. Relationship Marketing and Sustainable Development : A Qualitative Case Study to Explore the Role of Relationship Marketing

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Andersson Dustin; Gage Onel; [2022]
    Keywords : Relationship marketing; sustainable development; co-creation; stakeholder perspective; triple bottom line;

    Abstract : Humanity as for now is living in the future and sustainability issues are the daily challenges for the planet, and not a future problem any longer. The trend for sustainable development is pointing in the wrong direction and the pressure on natural resources is increasing. READ MORE

  5. 9. White Nicotine Pouches of Freedom?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Malin Nilsson; Emmy Nordin; [2022]
    Keywords : Femvertising; Greenwashing; Healthwashing; Intention to Purchase; White Nicotine Pouches; Social Sciences;

    Abstract : In today’s digital climate, consumers are constantly exposed to marketing and communication from companies and organisations. The increase in marketing has subsequently led to the birth of new, and in some cases, misleading advertising strategies, such as Greenwashing and Healthwashing. READ MORE

  6. 10. IDENTITY & TECHNO-UTOPIANISM.A Critical Discourse Analysis of Marketing Material and their Sociotechnical Imaginaries

    University essay from Göteborgs universitet/JMG - Inst f journalistik och masskomm

    Author : Åberg Albin; [2021-10-12]
    Keywords : ;

    Abstract : This research paper sets out to investigate the messaging present in a corpus of texts gathered from Acxiom’s, an American data-analysis and ‘Identity Solutions’-company, website. The paper applies a framework of Critical Discourse Analysis informed by Theo van Leeuwen’s theory of ‘legitimations’ and analyses the findings through the theoretical framework of ‘Sociotechnical Imaginaries’. READ MORE