Essays about: "Roope Kyttälä"

Found 2 essays containing the words Roope Kyttälä.

  1. 1. Consumer Value Generation in Circular Business Models

    University essay from Göteborgs universitet/Graduate School

    Author : Elin Forsslund; Ellen Gustafsson; Roope Kyttälä; [2021-07-02]
    Keywords : circular economy; circular business models; value creation; value dimensions; extending product value; extending resource value;

    Abstract : This thesis focuses on the consumer value generation within circular business models (CBMs). With the aim of exploring the practical tendencies of value generation for consumers, the thesis takes on a qualitative multiple case study approach. READ MORE

  3. 2. Branding Our Roots : A study about the use of country of origin in international business

    University essay from Umeå universitet/Företagsekonomi

    Author : Roope Kyttälä; Ekku Leivonen; [2019]
    Keywords : branding; COO; country of origin; marketing; marketing communication; nation branding; nation brand; brand positioning; business development;

    Abstract : It has been showed that COO of product has an effect on consumers purchase decisions. Companies are trying to find ways to differentiate their brands from those of their competitors. In many cases the use of COO is considered difficult and is not understood to the level where it would add to the brand value of those companies. READ MORE