Essays about: "Sales Personality"

Showing result 6 - 10 of 13 essays containing the words Sales Personality.

  1. 6. Is fat the new skinny? : A study on weight and perception of models in green marketing

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Oskar Wagrelius; Sara Eriksson; [2018]
    Keywords : Green marketing; brand positioning; brand personality traits; green products; attractiveness; sales; purchase propensity; warmth; competence; weight; model; thin; overweight; obesity; ecological; environmentally friendly; Grön marknadsföring; varumärke; positionering; varumärkespersonlighet; gröna produkter; attraktivitet; köpbenägenhet; konsumentbeteende; värme; kompetens; modell; vikt; övervikt; smal; ekologiskt; miljövänlig;

    Abstract : Title: Is fat the new skinny? A study on weight and perception of models in green marketing. Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Oskar Wagrelius & Sara Eriksson Supervisor: Ulf Aagerup Problem formulation: How does the perceived weight and warmth/competence of a model in green marketing affect sales through perceived greenness and attractiveness? Purpose: The purpose of this study is to increase the knowledge, for brands being green, about how the choice of models in their advertisement will impact the brand's perception and affect greenness, attractiveness, and sales. READ MORE

  3. 7. Ten thousand applications in ten minutes : Evaluating scalable recruitment, evaluation and screening methods of candidates for sales jobs

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Stephen Kirk; [2017]
    Keywords : Scalable recruitment; evaluation; evaluation for sales positions; screening; e-recruiting; ideal salesperson; digital recruitment; erecruiting; recruiting; human resources; human resource management; scalability; scalable recruiting; sälj; säljare; skalbar försäljning; utvärdering av säljare;

    Abstract : While personnel evaluation has been extensively covered in literature, little is known about evaluation procedures screening a large number of applicants. The basis of this research was to investigate if candidates for sales positions can be evaluated in a scalable way (where the number of applications does not impact the cost of evaluation much) for an on demand sales platform. READ MORE

  4. 8. The Importance of Personal Branding and Social Psychology in Recruitment - May The Odds Be Ever In Your Favour

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Linnéa Bergman; Emilia Köpberg; [2015]
    Keywords : Personal Branding; Business Graduate; Recruitment; Personality; Personal Chemistry;

    Abstract : Media has during the past years paid more attention to the usage of personal branding while applying for a job. This thesis aims to investigate how business graduates' personal branding efforts are perceived by recruiters, while also researching what other factors that might influence the decision of inviting a candidate to a first interview or employing a candidate. READ MORE

  5. 9. Sales performance : A study of the correlation between personality traits and sales performance in the Swedish car dealership market.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Johan Andersson; Adam Carlson; Robert Monié; [2015]
    Keywords : Personality traits; five factor model; big five inventory; sales performance; car dealership companies;

    Abstract : Background: When a company is employing new salespeople, much is expected from these. The company is hoping that the new candidate is going to perform well and contribute to the fullest. One of the big questions that the organization has to face is how to evaluate and sift through sales candidates in order to find the best suited one. READ MORE

  6. 10. Företags sociala ansvar och deras varumärkesidentiteter : en studie kring hur tre företag använder CSR för att påverka sina varumärken

    University essay from SLU/Dept. of Economics

    Author : Simone Beck-Friis; Elin Svensson; [2014]
    Keywords : CSR; brand image; brand identity; varumärkesidentitet; varumärke; The Body Shop; Patagonia; Max Hamburgerrestauranger; Identitetsprisma; CSR- pyramid;

    Abstract : Dagens konsumenter efterfrågar i allt större utsträckning företagens engagemang gentemot miljö och samhälle. För vissa är Corporate Social Responsibility, CSR, ett krav för att konsumera en tjänst eller produkt. Verksamheter som arbetar med CSR kan stärka sina varumärken samt differentiera sig mot konkurrenterna i branschen. READ MORE