Essays about: "Sensemaking Perspective"
Showing result 11 - 15 of 59 essays containing the words Sensemaking Perspective.
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11. The Dilemma of Disrupting Under Pressure: Exploring the sensemaking of entrepreneurial SMEs’ environmental innovations
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Innovations with the goal of creating a more sustainable economy and industry has been a topic of study for many researchers over the recent decades. This comes to no surprise since large organizations flag for the problematic consumption and production patterns that could lead to environmental problems at a global scale. READ MORE
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12. Brand authenticity on Instagram: Consumers’ perspective on beauty brands
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Capturing how consumers understand brand authenticity is a prominent quest by scholars. However, the concept is characterized by its multiplicity of meanings. Especially in the context of social media, the meaning of brand authenticity remains uncaptured. READ MORE
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13. Sustainability Transitions Antenarratives: Public Sector Organization Perspectives in Implementing Sustainability Oriented Projects in a Developing Country
University essay from Malmö universitet/Institutionen för Urbana Studier (US)Abstract : Sustainability has been considered a novel research field emerging from the desire to protect the environment, and equally emerging in transition discourses. This research explores the construction of sustainability transition processes and pathways in a public sector organization implementing a sustainability oriented program. READ MORE
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14. Emergence of Strategy in Practice: Strategizing Processes of Communication Practitioners
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Despite increased interest for process-oriented and complexity driven research in strategic communication, much research is still based on traditional definitions and assumptions of strategy and communication. This is problematic, since research increasingly suggests that organizations are constituted bottom-up through interactions and communication, where strategy is influenced and co-created throughout organizations. READ MORE
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15. Making tradition sustainable: How consumers make sense of NIVEA’s sustainability communication
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : With the growing concern about the environment, consumers become more critical in their consumption and almost every organization communicates its sustainability efforts. However, not in every case do consumers believe in sustainability claims. READ MORE
