Essays about: "Sensemaking Perspective"
Showing result 16 - 20 of 59 essays containing the words Sensemaking Perspective.
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16. Making Sense of Organizational Change: The Impact of Contextual Factors on Middle Managers’ Sensemaking Processes and Room for Negotiation : A Case Study Exploring Organizational Change from a Change Recipient Perspective
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Throughout their existence, organizations face endless change. Organizational change programs, despite often being initiated by top management, inevitably involve employees at multiple levels in the organization, including middle managers, which could be argued to play an especially important role as they are both receivers and implementers of the change. READ MORE
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17. Conflicts or constructive collaboration?- A study investigating the coordination of the sales-marketing interface in a digital context
University essay from Göteborgs universitet/Graduate SchoolAbstract : This study investigates how coordination is achieved between the functions sales and marketing in B2B organizations, and how increased digitalization affects the coordination between different functions. The paper uses a qualitative method, and data has been collected by conducting 29 semi-structured interviews with managers and employees from the sales and marketing departments within several B2B organizations operating in various industries. READ MORE
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18. Managing an Environmental Jolt- A Case Study of How a Swedish SME Made Sense of a Sudden Increase in Demand from the Global Covid-19 Pandemic
University essay from Göteborgs universitet/Graduate SchoolAbstract : In today’s society organisations frequently have to cope with and respond to unexpected events. This study aims to investigate how a sudden increase in demand from an environmental jolt, in this case, the global Covid-19 pandemic, was managed by a Swedish small and medium-sized enterprise (SME). READ MORE
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19. Making Sense of the Challenges of Diversity Management : An Explorative Study from the Perspective of Change Agents
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The importance of incorporating Diversity Management (DM) in organizations has become a viral debate in recent years in response to social pressures worldwide. While there is extensive research on the effects of DM, how the implementation process is managed is much less obvious. READ MORE
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20. Consistency in Constant Change : A Sensemaking Perspective to Uncover How Marketers Justify Budget for Branding Activities
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Title: Consistency in Constant Change: A Sensemaking Perspective to Uncover How Marketers Justify Budget for Branding Activities. Background: Branding activities are part of marketers’ everyday work life and have increased in organisational importance of how marketing is conducted. READ MORE
