Essays about: "Sensory Branding"
Showing result 6 - 10 of 11 essays containing the words Sensory Branding.
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6. Experience with the Second-Generation Online Brands: Online-Only Brand Experience
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose The purpose of this thesis is to deepen the knowledge in the phenomenon of brand experience by exploring components of online-only brand experience. Methodology A social-constructivist and interpretivist perspective guided the research to adopt a qualitative strategy with exploratory and phenomenological stance. READ MORE
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7. Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : Background: Nowadays, customers tend to take product quality and positive brand image for granted, which makes the formation of a new marketing strategy even more vital. In an age characterized by information overload and lack of time, factors such as emotional, cognitive or symbolic values become increasingly valuable in marketing. READ MORE
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8. Sensory marketing on the natural cosmetics market : The impact on generation X and generation Y
University essay from Sektionen för ekonomi och teknik (SET)Abstract : The purpose is to outline and discuss how natural cosmetics companies succeed in creating desire for their products by implementing sensory marketing in their outlets in France and how the sensory marketing impacts differently on French women depending on their generation.Theory: The concept of branding and especially sensory branding introduces the strategy based on sensory marketing. READ MORE
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9. The Impact of Sensory Branding (five senses) on Consumer : A Case Study on "Coca Cola"
University essay from Fakulteten för ekonomi, kommunikation och ITAbstract : .... READ MORE
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10. Shopping as an experience
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : The consumption society is expanding with stores and shopping malls which require that a store as well as a mall distinguish from the great mass. Today's consumption society is a difficult marketplace for companies to reach out to their consumers. READ MORE