Essays about: "Service quality experience"

Showing result 16 - 20 of 235 essays containing the words Service quality experience.

1. 16. Understanding the emotional experience on consumer behaviors : A study on ChatGPT service

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Dijing Huang; Sebastian-Andrei Harasim; François Leccia; [2023]
   Keywords : ;

   Abstract : Background: AI technology has been developed rapidly. ChatGPT, an advanced AI chatbot has been considered to be an evolutionary technology, gaining a massive number of users in a short time.  Problem: There is a lack of research on the emotional experience of users on consumer behaviors in the use of ChatGPT services. READ MORE

3. 17. The effects of servicescape on customer satisfaction and possible implications on customer retention within movie theater industry

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Fareed Ahmedi; Mustafa Al Salhi; Felix Huynh; [2023]
   Keywords : SF Bio; Movie theaters; Cinema; Leisure Service; Servicescape; Strategic Roles of Servicescape; Three Dimensions of Servicescape; Five Servicescape Factors;

   Abstract : Research questions: How does the servicescape in movie theaters, with a particular focus on SF Bio Västerås, influence customer satisfaction and retention, and what are the perceived quality and challenges associated with its implementation? Purpose: The purpose of this study is to explore how movie theaters, such as SF Bio Västerås, use servicescape to influence customer service experience. The study aims to investigate the customers' perceived quality of movie theater servicescape and its impact on customer satisfaction and retention. READ MORE

4. 18. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andi Nur Haeriah; Chiara Jutz; [2023]
   Keywords : Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

   Abstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE

5. 19. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Sara Horvath; Betty Sandberg; [2023]
   Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

   Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE

6. 20. How to measure the true end-user impact of Energy Performance features in a mobile network

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Diba Rezaie; [2023]
   Keywords : lte; 4g; qos; qoe; quality of experience; quality of service; measure; end-user; communication; mobile network; mobile operator;

   Abstract : The Information and Communication Technology (ICT) industry is one of the most energy consuming industries in the world. With the increase of the number of global mobile traffic users which is growing rapidly for each year, it is more important than ever for all industries to implement energy efficient methods to decrease the greenhouse gas emissions. READ MORE