Essays about: "Source credibility"

Showing result 21 - 25 of 104 essays containing the words Source credibility.

  1. 21. You Screwed up my Classic! Fidelity to Nostalgic Adaptations in Audiences' Perspective

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Xiaoqing Chen; [2022]
    Keywords : Adaptation; fidelity; authenticity; remediation; derivative work; audience reception; Social Sciences;

    Abstract : This research focuses on fidelity in adaptation studies from the audience’s perspective since the audience usually has less power in contributing to the academic field. To see to what extent the transformation of fidelity in adaptation studies in terms of the scholars applies to the audiences, including amateurs and film critics. READ MORE

  3. 22. Sann vänskap är ljudet mellan människor

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Frida Sjöström; Emma Stanciu; Erik Strålman; [2022]
    Keywords : Podcasts; credibility; trust; advertisement; building relationships; Business and Economics;

    Abstract : Problem/forskningsfråga: Hur försöker svenska podcasts skapa trovärdighet till sina lyssnare samtidigt som de marknadsför produkter och företag? och Hur tar unga lyssnare emot reklam i podcasts utifrån ett förtroendeperspektiv? Syfte: Studiens syfte är att utifrån kvalitativ metod skapa förståelse för hur annonsering i digitala kanaler påverkar podcasts trovärdighet. Den växande digitala kanalen podcast ska användas som verktyg för undersökningen. READ MORE

  4. 23. To what extent do online reviews affect purchase intentions towards high involvement products? : A quantitative study exploring the differences between Generation Z and Millennial consumers.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Thi Mai Anh Vu; Simon Zeremichael; Sandra Wåhlberg; [2022]
    Keywords : Electronic Word of Mouth; Word of Mouth; Purchase Intentions; Consumer; Millennials; Generation Z; Online Reviews;

    Abstract : The aim of this degree project is to gain a deeper understanding of how online reviews affect consumers' purchase intentions when purchasing high-involvement products. Exploring the differences of effect between two separate generations of consumers, Generation Z and Millennials. READ MORE

  5. 24. PUBLIC PERCEPTIONS ABOUT NATO BRAND: THE CASE OF GREEK GENERATION Z

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Georgia Moysaki; [2022]
    Keywords : NATO; Greece; branding; security; public diplomacy; communication fields; credibility; argumentation; information; Ukraine war; Social Sciences;

    Abstract : During the 21st century, public diplomacy and branding received a new angle and application closely related with the meaning of securitization. Even though the importance of this meaning, researchers nowadays notice a research gap considering the three above-mentioned fields. READ MORE

  6. 25. Risk management of green corporate loans : A study of banks’ operational risk management relative to ESG rating and sustainability reporting as assessment tools

    University essay from Södertörns högskola/Företagsekonomi

    Author : Linnea Lång; [2022]
    Keywords : Green finance; Green corporate loans; Risk management; ESG rating; Sustainability reportingg;

    Abstract : In the banking sector, there is an ongoing development in green financing with the emergence of green corporate loans. However, there are variations in banks risk’ management and the level of acceptance for issuing green loans. READ MORE