Essays about: "Sport Sponsorship"

Showing result 31 - 35 of 37 essays containing the words Sport Sponsorship.

  1. 31. CSR and Sport in Kenya. Another path to Development?

    University essay from Lunds universitet/LUMID International Master programme in applied International Development and Management

    Author : Frida Svärdby; [2012]
    Keywords : Business; CSR; Development; Football; Kenya; Mathare Youth Sport Association; Moving the Goal Posts; Sport; Sport NGOs; Business and Economics;

    Abstract : The pressure on businesses to act ethically and to get involved in the development area has increased. At the same time, the strength of sportsas a vehicle for development is highlighted from various worldly respected leaders and organizations. The research maps the emerging field of businesses responsibility, development andsport in Kenya. READ MORE

  3. 32. Sponsorship : Is it a double-edged sword?

    University essay from Ekonomihögskolan, ELNU

    Author : Simon Liljehammar; Kristoffer Nilsson Kampitsch; [2012]
    Keywords : sport sponsorship; social identity; in-group; out-group; identification and commitment to a sport team;

    Abstract : Today, sponsorship is an integrated communication tool used for the achievement of commercial objectives. As the marketing environment changes sport sponsorship has evolved into one of the fastest growing marketing sectors. READ MORE

  4. 33. Sport sponsorship : A multiple case study in Sweden

    University essay from Ekonomihögskolan, ELNU

    Author : Niclas Åkerström; Roger Blomqvist; Simon Markusson; [2012]
    Keywords : Sport sponsorship; Brand objectives; Brand strategy; Idrottsponsring; varumärkesmål; varumärkesstrategi;

    Abstract : The last decades sport sponsorship has grown into a massive industry. This has given marketers unique opportunities and challenges to develop their brand strategy in order to stay competitive. Although the increasing research made within sport sponsorship, marketing researchers is just in the beginning of understanding the full effects of it. READ MORE

  5. 34. Increased revenues as the key for long-term success in Allsvenskan

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Isak Danielsson; Sofia Grahm; [2011-07-05]
    Keywords : Allsvenskan; Financial and sporting success; stadium; sports management; football;

    Abstract : Background and research problem: Football is the most popular sport in the world and is influenced by stakeholders with different perspectives and interests. The problems with sporting and financial results are a much-debated issue in Sweden at the moment because the majority of all clubs in Allsvenskan have suffered a severe operational loss, which is becoming a serious threat to their existence. READ MORE

  6. 35. Sponsorship - Attitudinal Effects of Sponsorship

    University essay from IHH, Företagsekonomi

    Author : Wiktor Jansson; Ilja Johansson; Ali Mehrnoosh; [2009]
    Keywords : attitude change; brand attitude; brand image; brand recall; cognitive consistency; experiment; mere exposure effect; sport sponsorship; Brynäs IF; HV71; Stora Enso.;

    Abstract : Purpose: To investigate how attitudes of hockey supporters change towards a sponsoring company depending on fan type and team commitment. Background: Sponsorship has become a widely accepted and used as a communication tool. In Sweden, sponsoring is a large part of all advertising conducted in the country. READ MORE