Essays about: "Sport Sponsorship"

Showing result 26 - 30 of 37 essays containing the words Sport Sponsorship.

  1. 26. Strategic Sponsorship : Managers attitudes towards Sport Sponsorship

    University essay from Institutionen för marknadsföring (MF)

    Author : Samuel Svensson; Mattias Meakin; Emil Wennerlund; [2013]
    Keywords : Sponsoring; Manager; Strategy;

    Abstract : Sponsorship investments have increased during the last decades and the largest part of sponsorship is in sports sponsorship. Nowadays sports sponsorship is a large business where organizations can make great investments. READ MORE

  3. 27. Sports sponsorship : Brand awareness, brand image and purchase intention of sport audience towards linked and unlinked sponsors

    University essay from IHH, Företagsekonomi

    Author : Huda Alzubaidi; Aida Bou Assaf; Helen Johansson; [2013]
    Keywords : Linked sponsors; unlinked sponsors; sports sponsorship;

    Abstract : purpose: The purpose of this thesis is to research in the two different types of sponsors i.e. linked and unlinked sponsors. An investigation of whether a difference between these two types of sponsors exists. READ MORE

  4. 28. Effectiveness of official event sponsorship : A study of Rally Sweden 2013

    University essay from Avdelningen för företagsekonomi

    Author : Thomas Rosenberger; Ivana Marková; [2013]
    Keywords : Sport Sponsorship; Brand; Image; Awareness; Unaided; Aided; Recall; Rally Sweden; Sponsoring Platform;

    Abstract : .... READ MORE

  5. 29. Sport sponsorship from athletes' point of view

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Fabien Constantin; Pol Donnou; [2012]
    Keywords : ;

    Abstract : .... READ MORE

  6. 30. Impact of Sport Sponsorship on a Brand : Investigated in the Case of Löfbergs Lila AB

    University essay from Avdelningen för företagsekonomi

    Author : Stefan Andres; Nina Prantl; [2012]
    Keywords : Sponsorship; Sport Sponsorship; Branding; Brand Knowledge; Brand Image; Brand Awareness; Brand Equity;

    Abstract : The underlying motivation of this paper is the investigation of the impact sport sponsorship has on a brand. As sport sponsorship is scholarly considered to be a powerful brand equity building method, this communication tool gains globally in importance by contributing essentially to business success. READ MORE