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1. 1. A Virtual Road to the Global Market - A new paradigm for Born Globals' organizational structures?

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Tobias Paulsson; Stephanie Hornevall; [2017]
   Keywords : Born Globals; Virtual Teams; Virtual Born Globals; Internationalization; Dynamic Capabilities;

   Abstract : This thesis builds on the argumentation by business advisors and academic scholars, that quick and extensive internationalization is a key competitive advantage in today's fast-paced economy. By reviewing literature, it can be established that very little is discussed regarding the strategic options to increase international scope for Born Globals. READ MORE