Essays about: "Strategic brand management."

Showing result 16 - 20 of 98 essays containing the words Strategic brand management..

1. 16. Restaurant industry's response to Covid-19

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nikoleta Mircheva; Barbara Plompen; Milan Wynants; [2020]
   Keywords : Strategic Brand Management; Restaurant Industry; Brand Trust; Brand Reputation; Customer Relationship; CSR; Covid-19 Pandemic; International Dimensions; Business and Economics;

   Abstract : Purpose – The key objective of this research is to discuss different restaurant strategies that emerged in Belgium, Bulgaria, Denmark and Sweden in response to the Covid-19 pandemic and relate the respective restaurant activities to brand trust and reputation. Therefore, the restaurant industry is analyzed with respect to the pandemic and findings are put into context by explaining the countries’ severity of lockdown. READ MORE

3. 17. Strollers specifically designed for a circular economy : Why the future paradigm will pose new demands on products and how to fulfil them

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Simon Alin; Kevin Larsson; [2020]
   Keywords : ;

   Abstract : Today´s traditional linear production and consumption model fronted by cheap wear and tear products is problematic in terms of sustainability and has to make the transition to a more circular model. As evident from previous projects and pilots, simply taking the shortcut and solely changing the business model (often by leasing instead of selling the exact same products as before) is not sufficient enough in order to meet the demands that come as a consequence of the new business model. READ MORE

4. 18. Act of kindness: A study on modern day crisis handling and its effect on brand identity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Teodora Hertanu; Mette Holm Bertelsen; Mads Hüsig Jeppesen; [2020]
   Keywords : Crisis management; crisis handling; act of kindness; core values; product offerings; strategy approach; Business and Economics;

   Abstract : Purpose: This paper aims to explore and examine how companies have reacted to suddenly occurring crises in the 21st century. The paper will investigate how companies have adapted – or stayed in hiding – during the COVID-19 pandemic, and how this has impacted their corporate brand identity and their core values. READ MORE

5. 19. Varumärkesbyggande säljstöd för virkesköpare i skogsbranschen : en fallstudie om Martinsons Skogshandbok

   University essay from SLU/Dept. of Forest Economics

   Author : Julia Algotsson; [2020]
   Keywords : försäljning; försäljningsstöd; marknadsföring; premium-differentiering; varumärke; varumärkesbyggnad; varumärkesidentitet; virkesköpare; branding; brand building; business-to-business; business-to-business sales support; forest industry; sales; sales management; sales support;

   Abstract : I takt mot ett fossilfritt samhälle blickar allt fler mot den förnybara skogsråvaran. Skogsindustrin går på högvarv och konkurrensen hårdnar. Aldrig förr har marknadsföring varit så aktuellt, och till den hör teorin om försäljning. READ MORE

6. 20. Strategic Proposals for Sustainable Supply Chains in the Fast Fashion Industry : Exploring ways to incorporate concepts and methods to confront the damaging effects of the industry

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Adil Abdulgadir; Imad Abdulgadir; [2020]
   Keywords : Fast Fashion; Supply Chain; Sustainability; Sustainable Fashion; Slow Fashion; Supply Chain Management; Snabbmode; Försörjningskedja; Hållbarhet; Hållbar mode; Långsam mode; Ledning av försörjningskedja;

   Abstract : Accounted as the second largest cause of pollution, the fashion industry is only behind the petroleum industry worldwide. In recent decades, the supply chains of retail companies have become international with the growth of a global economy. READ MORE