Essays about: "Strategy of SMEs"

Showing result 21 - 25 of 225 essays containing the words Strategy of SMEs.

  1. 21. Made by Sweden : Country-of-origin as part of brand identity

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Rebeka Matukevica; Alina Yassin; [2022]
    Keywords : Country-of-origin; Brand Identity; Country-of-origin Branding; COO impact on Brand Identity; SMEs;

    Abstract : BACKGROUND A great interest of researchers has been attracted to the phenomenon of country-of-origin (Andéhn et al., 2016). It is argued that companies could increase competitiveness in the market by implementing a COO into the company's branding strategy (Guercini & Ranfagni, 2013). READ MORE

  3. 22. Using Business Networks in the Internationalization Process for Small and Medium Enterprises

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Axel Widén; Carl Sandsten; [2022]
    Keywords : Internationalization Process; Business Networks; Relationship Commitment; SME; Internal Stimuli; External Stimuli; Entry Mode; Soft Service Firms.;

    Abstract : Globalization in the business environment today is something that affects almost every firm around the world. It has given opportunities not only to multinational enterprises (MNE) but also to small and medium enterprises (SME). READ MORE

  4. 23. Digitalization and Entrepreneurial Orientation : An exploratory study of digitalization in Swedish SMEs

    University essay from Umeå universitet/Företagsekonomi

    Author : Petrus Lempinen; Vincent Rylander; [2022]
    Keywords : Entrepreneurial Orientation; digitalization; entrepreneurial opportunities; entrepreneurship; strategic entrepreneurship; business strategy; digital maturity;

    Abstract : Digitalization has changed the business environment for all businesses, whether large or small. As the multitude of digital solutions for the business world continuously develop and evolve, investigating how companies can better take advantage of digitalization is crucial for gaining and retaining competitive advantage. READ MORE

  5. 24. The Motives behind Internationalization for Swedish Small and Medium Enterprises Within the Cleantech Industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Joanna Haraldsson; Andreas Törnblom; [2021-11-01]
    Keywords : cleantech; internationalization; small-medium enterprises SMEs ; motives; difficulties; the environmental movement;

    Abstract : For the last decades, environmental threats have been more present than ever before. This has resulted in a worldwide discussion on how environmental degradation can be prevented. Some science believes cleantech is a possible solution to reverse the negative emission trend, combined with political legislation. READ MORE

  6. 25. CSR- leading the way or not? A comparative study about how CSR can influence SMEs internationalization process within the food industry

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Eurenius; Katarina Hedencrona; [2021-06-28]
    Keywords : SME Internationalization; CSR Strategy; International Market Selection IMS ; Entry Mode Selection EMS ;

    Abstract : Due to increased globalization and increased sustainability awareness, Small and Medium-Sized Enterprises (SMEs) have become increasingly internationalized, as well as more involved in addressing sustainability issues. Therefore, the aim of this paper is to examine how Corporate Social Responsibility (CSR) Strategy influences the internationalization process for SMEs operating within the food industry. READ MORE