Essays about: "Strategy of SMEs"

Showing result 11 - 15 of 225 essays containing the words Strategy of SMEs.

1. 11. Flourish or perish in a turbulent environment : A qualitative study from the perspective of environmentally sustainable SMEs.

   University essay from Umeå universitet/Företagsekonomi

   Author : Douglas Drake; Simon Berling; [2023]
   Keywords : VUCA; Strategy; Environmental Sustainability; SME; Dynamic Capabilities; Corporate Social Responsibility Triple Bottom Line.;

   Abstract : Since the beginning of the 2020’s the world has drastically changed and forced organisations to re-adapt, adjust and reconfigure their business in order to survive. The Covid-19 pandemic rewrote the map of conducting business, as well as the war in Ukraine was a catalyst for inflation, and thereafter rising interest rates. READ MORE

3. 12. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust

   University essay from Högskolan i Skövde/Institutionen för handel och företagande

   Author : Elin Adolfsson; Ida Kucera; [2023]
   Keywords : B2B; inter-organizational; trust; business relationships; social media; transparency; trust creation; trust maintenance; trust destruction; B2B; interorganisatorisk; förtroende; affärsrelationer; sociala medier; transparens; skapa förtroende; underhålla förtroende; förstöra förtroende;

   Abstract : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. READ MORE

4. 13. TikTok´s contribution to the new way of marketing : A qualitative study about how Swedish SMEs are using TikTok as a tool in their marketing strategy

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Lina Lennartsson; [2023]
   Keywords : SMEs; Social media marketing; TikTok; Marketing strategy; Target audience; SMEs; Marknadsföring på sociala medier; TikTok; Marknadsstrategi; Målgrupp;

   Abstract : The increasing trend towards digitalization has resulted in social media marketingbecoming a common practice among companies today. This new trend has openedup new opportunities for SMEs, which typically have less resources than largercompanies. READ MORE

5. 14. The Strategic Work of SMEs: A ‘Strategy as Practice’ Study

   University essay from Göteborgs universitet/Graduate School

   Author : Adnan Saltagic; Andre Almqvist; [2022-06-21]
   Keywords : Strategic Tools; Strategy; Strategic Planning; Practice; Practitioners; Praxis; Meetings; Workshops; Individual Research; SME; Risk Management; Scenario Planning;

   Abstract : Previous research regarding the strategic work of SMEs is scarce and the research that does exist explains that SMEs do not spend much time on strategic planning. As such, our mission has been to investigate and examine more closely on how SMEs work with strategy and why. READ MORE

6. 15. An empirical study on SMEs growth in connection to investments in tangible and intangible assets

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Benjamin Byman; Iman Lashgari; [2022]
   Keywords : SMEs growth; Investments; tangible and intangible assets;

   Abstract : Background: SMEs directly influence the economic growth of the countries, however these companies are facing several challenging problems, among others, an increasingly competitive environment and financial limitations. Therefore, improving knowledge on the relation between the SMEs growth and different investments is of importance for SMEs decision makers and strategy developers. READ MORE