Essays about: "Strategy of SMEs"

Showing result 16 - 20 of 225 essays containing the words Strategy of SMEs.

  1. 16. Business Ecosystem as a Strategy for Internationalization and Growth of S.M.E.s : A case study of S.M.E.s in Lagos, Nigeria.

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Olanrewaju Ibrahim Oladele; [2022]
    Keywords : Business Ecosystem; Networking; Co-opetition; Internationalization; SME;

    Abstract : The constant change in today's business environment has brought about the need for S.M.E.s to contend with more dynamic, complicated, and global business environments, making it hard to maintain competitiveness. READ MORE

  3. 17. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Luyao Wang; Jonas Lundquist; [2022]
    Keywords : Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

    Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE

  4. 18. Diffusion of innovation through the Bowling Alley Strategy : Using ANT to examine ICT adoption among skilled construction labor SMEs

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : boban stjepanovic; Jonas Andersson Thordeman; [2022]
    Keywords : ;

    Abstract : Introduction One industry that has fallen behind regarding ICT adoption is the SCL industry, due to the complex environment and several identified determinants. There is a gap within ICT-research in Sweden, especially in the SME-SCL industry in recent years, indicating there is a need for further research from an organizational perspective. READ MORE

  5. 19. How SMEs in the USA Apply Crisis Management and CRM During Covid-19

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Olivia March; Alice Tremblay; [2022]
    Keywords : crisis management; customer relationship management;

    Abstract : This paper will provide background knowledge on matters within crises such as pandemics and SMEs in the United States of America. There will also be an awareness of crisis management displayed, as well as underlying topics such as customer relationships. READ MORE

  6. 20. Institutional support for the internationalization of Swedish Small and Medium-Sized Enterprises. : A Study of the Kalmar Region

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Viktor Björk; Alex Matrsson; [2022]
    Keywords : Institutional environment; Internationalization process; Governmental support; Small and Mid-size Enterprise; Home market; International business strategy; Swedish government; Kalmar region; Policymakers.; Institutionell miljö; Internationaliserings process; Statligt stöd; Små och Medel stora företag; Hemmamarknad; Internationell företagsstrategi; Svenska staten; Kalmar regionen; Beslutsfattare.;

    Abstract : Extant research concludes that SMEs tend to be highly dependent on the local institutional environment when internationalizing. In relation to that, international business literature accentuates the lack of studies that aim to understand how government support influences SMEs' international business performance. READ MORE