Essays about: "TV commercials"

Showing result 16 - 20 of 25 essays containing the words TV commercials.

1. 16. Creativity vs. Traditional Practices : Low-cost marketing strategies used by local clothing stores in Umeå

   University essay from Handelshögskolan vid Umeå universitet

   Author : Amanda Lundmark; Johannes Wikström; [2010]
   Keywords : ;

   Abstract : Authors Amanda Lundmark & Johannes Wikström Seminar Date 2010-06-01 Level Master level Supervisor Ralf Müller Keywords CRM, Fashion, Independent clothing stores, Low-cost marketing, PR, WOM, Viral marketing Problem Streets in Swedish city centres are lined with clothing stores that belong to well-known chains, whose advertisements and commercials can be seen in magazines, on billboards and TV. In between these stores, there are local entrepreneurs who run privately owned shops, with a smaller turnover than the large chains and primarily local target customers. READ MORE

3. 17. Stay tuned! : TV-commercial avoidance in a multitasking environment

   University essay from IHH, Företagsekonomi

   Author : Seyamak Arkannia; Gabriella Lundgren; Åsa Stenberg; [2009]
   Keywords : Ethnography; media consumption; distractions; multitasking; TV commercials; Etnografi; mediekonsumtion; distraktioner; multitasking; TV reklam;

   Abstract : Purpose: The purpose of the thesis is to, through an ethnographic case study, understand 20-25 year olds‘ multitasking habits when watching TV and to create a framework of the distractions identified for media consumption. Background: The changes in technology and the new possibilities of consuming media creates a need to understand how people in the ages of 20-25 consume media. READ MORE

4. 18. A descriptive research on the promotional tools used in the tourism industry : Case study on Ving

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Alice Jr Suisse; Timothé Jr Cilla; [2009]
   Keywords : use objectives promotional tools; tourism industry; Sweden;

   Abstract : Background Promotional techniques are used to make prospective customers aware of products, to whet their appetites, and stimulate demand; they also provide information to help customers decide. In the promotional process the selection and the use of the tools is crucial. Nowadays the tourism industry is extremely challenging. READ MORE

5. 19. Cell Phone Carriers, TV-Commercials & Branding : A study of cell phone carriers TV- commercials, branding and its affect on young people

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Robin Sköld; Magnus Nilsson; [2009]
   Keywords : Cell Phone Carrier; Cell Phone Operator; TV- commercials; Branding; Communication strategy; Advertising;

   Abstract : Problem: As almost everyone has a cell phone today, keeping your customers is very important. An important group for cell phone carriers is young people. This is a group that uses cell phones more and more. However, attracting these people could be hard. READ MORE

6. 20. Influence of culture and national image on marketing : A study of IKEA’s promotion in Sweden and France

   University essay from Företagsekonomiska institutionen

   Author : Martin Gustafson; Eric Jonsson; [2008]
   Keywords : ;

   Abstract :   This thesis investigates how cultural differences between Sweden and France are manifested in IKEA’s promotion material and the extent to which Sweden is emphasised as the country of origin. The study analyses the photos and the language in the IKEA catalogues in Sweden and France, the content of five different TV commercials and data from previous empirical studies. READ MORE