Essays about: "The effect of promotions to consumers"

Found 4 essays containing the words The effect of promotions to consumers.

  1. 1. Marketing Overload? : Investigating the effect of antecedents of marketing avoidance on social media advertising effectiveness

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Darius Lazauskas; Sophia Vilhelmsson; Huynh Tran; [2017]
    Keywords : Antecedents of marketing avoidance; social media advertising effectiveness; advertising effectiveness; advertising; social media; marketing;

    Abstract : Recent developments in internet technology have ushered in unprecedented change when it comes to communication. This change has also given rise to social media, which has significantly changed the way modern communication occurs (Rosengren, 2000; Evans & McKee, 2010; Tuten & Solomon, 2015). READ MORE

  3. 2. Consumer-Based Brand Equity in the Smartphone Era : Consumer Attitudes towards Push Notifications

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sara Göransson; Johanna Kristoffersson; Daniel Ýmir Rigollet; [2016]
    Keywords : Mobile marketing; Push Notifications; Consumer Attitudes; Consumer-Based Brand Equity; Fashion Brands;

    Abstract : Background: New technologies have created a growing audience for mobile electronic communication and promotions that companies can utilize. From this, the phenomenon of mobile marketing has evolved, along with methods such as push notifications. READ MORE

  4. 3. The Swedish Pharmacy Industry: Cross-Promotional Effects on Purchase Behaviour and Customer Satisfaction

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mikaela Lundh; [2013]
    Keywords : pharmacy retail; non-prescription pharmaceuticals; cross-promotion; customer satisfaction; Moderate Incongruity Effect;

    Abstract : Since the de-regulation in 2009, the Swedish pharmacy industry is a fiercely competitive landscape characterized by low profitability and market saturation. Certain actors have exited the market while others have merged, and the trend is pointing towards a progressive market consolidation. Financial performance is lower than expected. READ MORE

  5. 4. PRICE FLEXIBILITY IN RELATION TO CONSUMER PURCHASING BEHAVIOUR ON-LINE ( BUSINESS TO CONSUMER ELECTRONIC COMMERCE)

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : OMIGIE MERCY; [2009]
    Keywords : Price; Price flexibility; Consumer purchasing behaviour; E -commerce;

    Abstract : Successful setting of prices is one of the most crucial challenges faced by companies. Electronic commerce (EC) have come a long way to see how companies manage their pricing issues, to attract consumers and satisfy their desires in terms of purchases and re – purchases online. READ MORE