Essays about: "The market communication in bank"

Showing result 11 - 15 of 16 essays containing the words The market communication in bank.

  1. 11. Swedish Banks and Socially Responsible Investments - A qualitative study of strategies and communication

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Carolinne Kaufmann Hellqvist; Hanna Hultman; [2013-07-05]
    Keywords : Banks and SRI; SRI; Socially responsible investments; Sustainable investments; Sustainability funds; Responsible investments; Communicating SRI; Negative screening; Positive screening; Norms-based screening; Active ownership; Shareholder activism;

    Abstract : Purpose: To describe what strategies Swedish banks use when investing socially responsible and how these are communicated. Limitations: The study is limited to investigate five big banks on the Swedish market who invest in funds and stocks. Method: To answer the research questions, a qualitative method is used. READ MORE

  3. 12. Communicating criteria

    University essay from SLU/Dept. of Economics

    Author : Martin Nilsson; [2013]
    Keywords : change; communication; Critical Management Studies CMS ; Sustainable and Responsible Investment SRI ; förändring; kommunikation; ansvarsfulla investeringar;

    Abstract : In the light of the criticism from the Swedish Consumers’ Association towards the actions of modern fund managers on the Swedish Sustainable and Responsible Investment (SRI) market, discussions of change has increased. The reasons underlying a change and communication process are scarcely focused on. READ MORE

  4. 13. The role of relationships in lending to farmers : a study from the loan officer’s perspective

    University essay from SLU/Dept. of Economics

    Author : Sofia Eriksson ; Tina Olsson; Rebecca Servin; [2012]
    Keywords : Asymmetric information; communication; credit evaluation; farm business; information; relationships; trust;

    Abstract : There have been significant changes in the agricultural sector during the past 20 years (Jordbruksverket, 2008). The development of today is towards deregulation and adaption to global market conditions. As farmers try to adapt to the changed and more competitive market conditions investments are often necessary (LRF Konsult et al, 2012). READ MORE

  5. 14. Customer Loyalty: A case study of a local bank in Sweden

    University essay from Internationella Handelshögskolan

    Author : Sara Fransson; Karolina Lahdeaho; Therese Skoglund; [2011]
    Keywords : Customer loyalty; Relationship marketing; Complaint management; Service quality; Kundlojalitet; Relationsmarknadsföring; klagomålshantering; servicekvalitet;

    Abstract : Background: The financial services industry is a highly competitive and fragmented market. Firms are realizing the need and advantage of retaining customers rather than only focusing on acquiring new customers. Managers should focus on increasing customer satisfaction and communication levels as well as providing higher service quality. READ MORE

  6. 15. A Case Study About Cell Phone Use by People in Rural Kenya

    University essay from Matematiska och systemtekniska institutionen

    Author : Evanjeline Eriksson; [2008]
    Keywords : Cell phone; rural Kenya; case study;

    Abstract : The arrival of the cell phone in rural areas has taken Kenya by storm. It has turned out to be such an amazing transition happening since most people in the start, did not reckon its capacity to gradually become a lifestyle choice. It has certainly changed the way people communicate and becoming a natural necessity for people of Kenya. READ MORE