Essays about: "Theory of planned behavior"

Showing result 31 - 35 of 175 essays containing the words Theory of planned behavior.

1. 31. How young people cope in times of economic uncertainty: A survey study on the determinants of personal saving and consumption intention among young adults

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sofie Valentin; David Narva; [2023]
   Keywords : Consumer Behavior; Economic Uncertainty; Generation Y; Saving Intention; Theory of Planned Behavior;

   Abstract : With the rise of inflation in Sweden, daily economic decisions, including how to earn money, how much and what to save and consume, as well as how to protect against unforeseen expenses, have become even more challenging. Unlike older peers, coping in economic uncertainty will become a first-hand experience for young adults. READ MORE

3. 32. Change Management and Digital Transformation : Analyzing Important Factors and Strategies for Successful Implementation of Digital Projects

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Sarah Nemet Ahmed; [2022]
   Keywords : Change management; digital transformation; operator 4.0; change resistance; future state vision; employee involvement; theory of planned behavior; psychological contract; skeuomorphism;

   Abstract : Change and adaptation to change has always been a part of human life. Some are more used to changes in their daily life and some are more resistant towards it. In big organizations all types of people are working together to create a better future. READ MORE

4. 33. Indian consumers' Purchase Intentions and Behavior : A Qualitative study on sustainable second-hand fashion consumptions

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Kesavan Madhavan; [2022]
   Keywords : Consumer behavior; Second-hand shopping; Purchase Intentions; Theory of Planned Behavior; sustainable consumption; fashion resale industry;

   Abstract : Recent years have witnessed growing consumer interest in sustainable fashion and circular economy trends that focus on the make, use, and recycling. In several developed countries, consumers are more willing towards second-hand consumption. In India, the consumer attitude towards second-hand shopping has been slightly negative for several reasons. READ MORE

5. 34. Innovation adoption case study and the potential of Blockchain on Trade Single Window : Identification of adoption challenges and suggestions for Pakistan Single Window

   University essay from Uppsala universitet/Industriell teknik

   Author : Pan Xu; Esmaeil Baigy; [2022]
   Keywords : Innovation Adoption; Single Window; TAM TPB; TOE; Blockchain; Stakeholder Management;

   Abstract : Governments facilitate cross-border trade to boost economy. Many developed countries have adopted the national Trade Single Window (SW) solution which has a single-entry point for all trade-related papers. However, adoption of such new technology is difficult, especially for less developed countries. READ MORE

6. 35. Consumers' involvement of online luxury purchases

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Rubar Onursal; Nor Reda; [2022]
   Keywords : Online luxury; Consumer behavior; Theory of planned behavior; Different generational cohorts.;

   Abstract : ABSTRACT  Date: 2022-06-01 Level: Master thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors:   Nor Reda  Rubar Onursal Title: Consumers’ involvement of online luxury purchases Supervisor: Stylianos Papaioannou  Keywords: Online luxury, Consumer behavior, Theory of planned behavior, Different generational cohorts. Research questions: What factors influence consumers’ involvement of luxury purchases online?  Purpose: The purpose of this study is to examine the identified gap in regards to online purchases of luxury goods in the context of cars and how it in turn may influence consumers’ involvement. READ MORE