Essays about: "Thesis, corporate Identity research"
Showing result 16 - 20 of 49 essays containing the words Thesis, corporate Identity research.
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16. Doing IT Right: Employees’ Perspective on CSR
University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)Abstract : Although there have been many previous studies done on the influence of corporate social responsibility (CSR) in organizations, there has been relatively less research on the impact of CSR on the organization’s employees. Studies conducted in this topic have looked at various industries such as banking, manufacturing and others but very minimal studies on the Information Technology(IT) industry Considering the research gaps, this thesis examines the employee’ perceptions and attitudes towards CSR and its impact on organizational commitment in the IT industry in the context of Sweden. READ MORE
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17. Managing Corporate Reputation : Management Challenges to Communicate the Corporate Identity in a SME
University essay from Umeå universitet/FöretagsekonomiAbstract : During the times of fast phased global business, organizations must discover new ways to make functional strategies to survive, so the search for competitive advantage remains the main objective for companies. Intangible assets are increasingly essential for value creation for firms due to their valuable, rare, inimitable, non-substitutable nature. READ MORE
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18. Local identity and place branding use as a corporate branding strategy. The case of Länsförsäkringar
University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)Abstract : This master thesis aims to contribute to the available literature on how place branding can be used for enhancing local identity and how this affects audience participation, in particular: engagement on social media. The case of two campaigns of the Swedish cooperative bank Länsförsäkringar are used to demonstrate the initial hypothesis: local identity and place branding use in campaigns as part of a corporate branding strategy increases followers’ engagement and participation on social media. READ MORE
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19. The Split of Svenska Cellulosa Aktiebolaget (SCA) - A case study on how companies are influenced to undertake a divestiture when the perceived internal corporate identity deviates from the external
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringAbstract : This thesis investigates how differences between the perceived internal corporate identity and the external identity affect the decision to divest a business unit. The chosen method was a qualitative case study of SCA, with 16 interviews of stakeholders with connection to SCA and their spin-off Essity. READ MORE
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20. Rejecting Fate : The challenge of a subaltern community to the creation of a sacrifice zone in Can Sant Joan, Catalonia
University essay from KTH/Historiska studier av teknik, vetenskap och miljöAbstract : It was my first visit ever to the neighborhood association – in February 2017 – and the phone rang again in the contiguous room. “I’m sorry” apologized José Luis “but our colleagues are not here yet and I need to answer the phone”. READ MORE
