Essays about: "Thesis, corporate Identity research"

Showing result 26 - 30 of 49 essays containing the words Thesis, corporate Identity research.

1. 26. Identity and image – the story of expertise in a manufacturing company

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Lina Renberg; [2016]
   Keywords : Corporate identity; corporate communication; Media reputation. Media framed image; corporate image; manufacturing industry; stakeholder groups; future employees;

   Abstract : This thesis is an investigation on the corporate identity of the firm SSAB from a managerial viewpoint (1), the company communication through press releases (2), and the image of the company as portrayed in news press articles (3). The managerial view of the corporate identity is researched through interviews with a communication manager of SSAB (1), the corporate communication is researched through press releases from the company (2) and the image is researched in news press articles (3). READ MORE

3. 27. Paradiset: Sweden’s answer to whole foods : a netnographic case study of modern marketing techniques and how to build a business identity

   University essay from SLU/Dept. of Economics

   Author : Martina Hultén; [2016]
   Keywords : advertisement; branding; business identity; food; marketing; netnography; nudging; organic; social media; storytelling; sustainability;

   Abstract : The practice of marketing has changed from a focus on promoting individual products to engaging with people’s identities and lifestyle choices (Belz & Peattie, 2009). A consumer focus and sustainability movement has triggered the marketing development further, where techniques such as green and social marketing are used to reach the more conscious customer. READ MORE

4. 28. How to communicate environmental efforts for value creation : a case study from a Swedish waste contractor in a B2B setting

   University essay from SLU/Dept. of Economics

   Author : Fanny Skoglund; [2015]
   Keywords : Corporate identity; CSR; ; Environmental communication; image differentiation;

   Abstract : Stakeholders’ pressure and expectations regarding environmental responsibility have forced companies’ to work with Corporate Social Responsibility (CSR) as an integrated part of their business strategy. Environmental responsibility is therefore valued higher than ever before and must be effectively communicated towards stakeholders’. READ MORE

5. 29. The Effects of Repositioning as a process of Rebranding in terms of Brand Equity, Corporate Identity, and Brand Image : A case study on Lidl

   University essay from

   Author : David Stensson; Alexandra Strömberg; Johan Alfredsson; [2015]
   Keywords : Rebranding; Repositioning; Brand Equity; Corporate Identity; Brand Image; Lidl;

   Abstract : Background:                 Brands are associated with certain elements, including name, logo and slogan. Being understood as major parts of all brands, changing these would be considered as a vital event. READ MORE

6. 30. The slogan as part of the corporate visual identity (CVI) of multinational firms : Associations between industry, market and country of brand in terms of the slogan usage and adjustments in foreign markets

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Lukas Eberle; Annika Reh; [2014]
   Keywords : Slogan; Corporate visual identity; branding; market entry; brand strategies; COO; BO;

   Abstract : Purpose: This paper aims to examine the association between two market environment factors (industry and nature of market) during the usage of the slogan as part of the corporate visual identity (CVI) of a multinational firm in the domestic market and adjustments of the slogan when firms enter a foreign market. Moreover, this thesis tries to broaden the knowledge about the slogan as an extrinsic brand of origin (BO) cue (in terms of the language). READ MORE