Essays about: "Thesis Abstract on Business Administration"

Showing result 16 - 20 of 71 essays containing the words Thesis Abstract on Business Administration.

  1. 16. Investigating the ‘Greenness’ of Young Consumers : A Study on the Influence of Environmental Concern, Exposure to Green Marketing and Green Scepticism on Green Purchase Decisions.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Julia Darnéus Ekeroth; Natasha Milner; Elina Nurmi; [2020]
    Keywords : Environmental concern; green marketing; green consumer; green scepticism; green purchase decision;

    Abstract : ABSTRACT   Date:                                  2020-06-06   Level:                                 Bachelor Thesis in Business Administration, 15 cr   Institution:   School of Business, Society and Engineering, Mälardalen University   Authors:         Elina Nurmi                         Julia Darnéus Ekeroth   Natasha Milner             (1993-01-08)                              (1996-07-24)                                  (1998-05-05)   Title:                                  Investigating the ‘Greenness’ of Young Consumers   Tutor:                                David Freund   Keywords:  Environmental concern, green marketing, green consumer, green scepticism, green purchase decision. Research Question: How can environmental concern, exposure to green marketing and green scepticism influence young consumers’ green purchase decisions?   Purpose: The purpose of this thesis is to investigate how young consumers’ green purchase decisions can be influenced by their environmental concern, exposure to green marketing and lastly, green scepticism. READ MORE

  3. 17. Factors Affecting Consumers’ Purchase Intention towards Smartphone of The Chinese Brands

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Yi Wei; Jiaying Zhu; [2020]
    Keywords : Country-of-origin; Perceived brand quality; Chinese brands; Subjective knowledge; Price sensitivity;

    Abstract : Abstract Date: 2020/06/09 Level: Master Thesis in Business Administration, 15 credits. Institution: School of Business, Society and Engineering, Mälardalen University. READ MORE

  4. 18. How do gym brands differentiate in a crowded market?

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Rikesh Chouhan; Johanes Yakoub; [2020]
    Keywords : Advertisement; Brand perception; Competitive strategies; Branding.;

    Abstract : ABSTRACT  Date: 9th of June 2020 Level: Bachelor thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors: Rikesh Chouhan Johannes Yakoub       (97/04/13)                     (96/09/02) Title: How do gym-brands differentiate in a crowded market? Tutor: Edward Gillmore  Keywords: Advertisement, Brand perception, Competitive strategies, Branding. Research Questions: How are the major gym companies differentiating in order to attract new customers and keeping their old customers?  What views do customers have on the different actors in the gym sector? Purpose: The study is conducted to see how gym-brands can differentiate and  survive in such a crowded market. READ MORE

  5. 19. Investigating project-based engagement within the project-oriented organisation : A study on the influence of a project structure on the drivers of employee engagement and human issues within project management.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Jonathan Örström; Aram Said; [2020]
    Keywords : Project structure; employee engagement; manager relationship; job demands; job resources; group dynamics.;

    Abstract : Abstract Date: 2020-06-09 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Jonathan Örström          Aram Said (98/09/13)                    (97/01/19) Title: Investigating project-based engagement within the project-oriented organisation; a study on the influence of a project structure on the drivers of engagement and human issues within project management. Tutor: David Freund Keywords: Project structure, employee engagement, manager relationship, job demands, job resources, group dynamics. READ MORE

  6. 20. RETURN IT OR NOT? : HOW INFORMED  E-COMMERCE CUSTOMERS ARE IN RELATION TO ENVIRONMENTAL EFFECTS CAUSED BY E-PURCHASE RETURNS?

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : DAVID KUWA; SAJJAD AHMED; [2020]
    Keywords : E-COMMERCE; RETURNS AND RETURN POLICIES; CUSTOMER BEHAVIOUR; ENVIRONMENTAL FACTORS;

    Abstract : Abstract Date:                         2020 June 08 Level:                        Bachelor thesis in Business Administration, 15 cr Institution:                School of Business, Society and Engineering, Mälardalen University Authors:                   David Kuwa                                   Sajjad Ahmed                                  (87/01/12)                                      (88/01/03) Title:                         Return it or not?                                  How informed e-commerce customers are in relation to environmental effects caused by e-purchase returns. Tutor:                       DAVID FREUND Keywords:                E-commerce, Returns and return policies, Customer behaviour, Environmental factors Research question:                   How informed are e-commerce customers regarding negative environmental impacts of e-commerce returned goods? Aim & Purpose:        To understand the environmental effects caused by E-commerce purchase returns and research on how informed the E-commerce consumers in Sweden are on these effects in subject to their buying and returning behaviour. READ MORE