Essays about: "Thesis on how to attract customers"

Showing result 11 - 15 of 58 essays containing the words Thesis on how to attract customers.

  1. 11. "Igniting courage and hope" - A study of leadership in the declining newspaper industry

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Matilda Molander; Axel Gustavsson; [2020]
    Keywords : Newspaper; Editor-in-chief; Leadership; Declining industry; Sensemaking;

    Abstract : This thesis investigates how editors-in-chief of Swedish local and regional daily newspapers construct and communicate their reality in terms of threats and solutions. The purpose is to shed light on how editors understand and cope with the turbulent environment and continuous decline of the newspaper industry. READ MORE

  3. 12. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Michelle Larsson; Karin Jakobsson; [2019]
    Keywords : Standardization; Adaptation; Marketing Mix; 7Ps; Internationalisation; Service Firm; PSF;

    Abstract : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. READ MORE

  4. 13. The 4P theory's role in a company's social media

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Nelli Nordlund; Shayan Karimi; [2019]
    Keywords : the 4P theory; social media platforms; marketing strategy; digitalization;

    Abstract : This bachelor thesis gives insight to the reader on the 4P theory’s role in a company’s social media marketing. This is a multiple case study where the authors investigated how these two companies apply 4P theory in their social media marketing. Furthermore. READ MORE

  5. 14. Does the Experience really matter in B2B? : A Qualitative Study on Customer Experience Management in B2B

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Matilda Ullberg; Alexandra Greus; Sofia Dollerup; [2019]
    Keywords : customer experience; customer experience management; CEM; customer experience in B2B;

    Abstract : Background: The concept of Customer Experience Management (CEM) is growing as a marketing tool used in order to remain a competitive actor on the market. By designing a customer experience, companies are able to differentiate themselves by offering a holistic customer experience. READ MORE

  6. 15. Management of personal investments in Russia and Sweden : Influence of financial literacy of young adults on their behavior in financial planning

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Alan Dzutsev; [2018]
    Keywords : investment strategy; financial literacy; assets; financial planning; equity; personal investment plan;

    Abstract : Background: Unawareness of most students about how to save and increase their money and changes in global economic conditions create new opportunities and challenges in international business and investment field. Lack of interest from investment companies, banks, funds, estate sellers and rialtos to this interesting and growing group of people, where even bringing up future clients in this young adults can play a big role in future success of the company. READ MORE