Essays about: "Thesis on how to attract customers"

Showing result 21 - 25 of 58 essays containing the words Thesis on how to attract customers.

1. 21. Conversion Rate Optimization of E-Commerce using Web Analytics and Human-computer Interaction Principles : An in-depth Quantitative Approach to Optimization of Conversion Rates

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Utsav Kaushik; Antonio Grondowski; [2017]
   Keywords : Conversion rate optimization; A B testing; E-commerce; Quantitative Research; Interaction Design; Human-computer interaction; HCI; Web Design; Statistical Inference; Web Analytics.; Konverteringsoptimering; A B-testning; e-handel; kvantitativ studie; interaktionsdesign; människa-datorinteraktion; MDI; webbdesign; statistisk inferens; webbanalys;

   Abstract : For an e-commerce business to grow, there are many ways one could try to improve the business in order to gain greater reach and increase sales. One of the main goals of such businesses is to convert as many visitors as possible into customers. READ MORE

3. 22. Creating Customer Value in a Circular Economy

   University essay from Lunds universitet/Miljövetenskaplig utbildning

   Author : Isak Albihn; [2017]
   Keywords : Customer value; Value proposition canvas; Fit; Service oriented circular business model; Circular economy; Earth and Environmental Sciences;

   Abstract : Resource related challenges are becoming increasingly severe. The shift towards a circular economy is viewed as one prominent way to overcome the challenges. A shift towards a circular economy would partly require new business models, commonly referred to as circular business models. READ MORE

4. 23. The Influence of Social Media on E-commerce : Fast Fashion Multinational Companies

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Mariama Manneh; [2017]
   Keywords : Social Media; Ecommerce; Fast Fashion; Retailer; Social Marketing;

   Abstract : Aim: The aim of this thesis is to analyse the influence of social media on fast fashion e-commerce multinational businesses and to identify the aims of Corporations using social media and why they adopt it as a marketing strategy to meet their long term objectives.   Methodology Approach:  This research study utilised a qualitative approach which comprises of primary and secondary data in order to conduct research and gather empirical evidence to evaluate the research aims and questions and to fill the gap that previous researches have not sufficiently covered. READ MORE

5. 24. Correlations between Health and Communication Trends: An Analysis of the Impact on Swedish Supermarkets

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anna-Louisa Werner; Amelie Hartung; [2016]
   Keywords : Health; Communication; Social Media; Health Trends; Business and Economics;

   Abstract : This thesis aims to examine the development of health trends in Sweden, since it is argued that they will prevail and even become more extreme in the near future. Supermarkets will have to understand the impact of those health trends on consumer behaviour and therefore are required to comprehend the sociological, cultural and psychological factors behind these. READ MORE

6. 25. Discounts as marketing strategies for O2O platform—the case of Eleme

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Liru Jiang; [2016]
   Keywords : O2O platform; discounts as marketing strategies; Eleme;

   Abstract : With the development of the Internet and online payment, Online to Offline (O2O) platforms come into people’s lives. O2O platforms provide offline goods and ser-vices for their online users and these platforms are various, for example, they can help the users to call taxis, order food, call babysitters, make orders for cleaning the car and so on, which help people a lot for its convenience. READ MORE