Essays about: "Thesis on how to attract customers"

Showing result 16 - 20 of 58 essays containing the words Thesis on how to attract customers.

  1. 16. Brand new knowledge : how knowledge-intensive startups use social media to build their corporate brand

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Gustaf Ergeer; Fredrik Sigfridsson; [2018]
    Keywords : Startups; Entrepreneurship; Branding; Social media; Knowledge-intensive firms; Social media marketing;

    Abstract : Building a corporate brand is as a crucial resource for the survival of companies. Social media as a tool for branding practices has been emphasized in research about startups. In such research, less focus is on certain groups of startups, such as Knowledge-intensive startups (KI Startups). READ MORE

  3. 17. The Bilateral transition of product labels in Sweden : A study on product labels with emphasis on food and sustainable profiling

    University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

    Author : Axel Lindgren; [2018]
    Keywords : Bilateral transition; Product labels; Food labels; Sustainable consumption; Food; Sustainability; Environment; CSR; LOHAS; Consumer jungle; Consumer;

    Abstract : The present thesis aims to explore and argue for an idea called Bilateral transition. Bilateral transition is based on the concepts of Corporate Social Responsibility (CSR) and sustainable consumption and relates to how organisations behind product labels develop their profiling of product labels in a Swedish context. READ MORE

  4. 18. Is the Sharing Economy an Opportunity or a Threat? : A Case Study on the Swedish Hotel Industry

    University essay from KTH/Industriell Management

    Author : SALIM CHAHINE; HENRIK DANIN; [2018]
    Keywords : Sharing economy; Accommodation sharing; Hotel industry; Transformation; Transformational Pressure; Delningsekonomi; Delning av bostäder; Hotellindustrin; Transformation; Transformationstryck;

    Abstract : The act of sharing goods and services is not a new or revolutionary concept in any way. In the internet age, the phenomenon of what has been titled the “sharing economy” has emerged, and touched many different industries and researchers around the world. READ MORE

  5. 19. "Here Today, Gone Tomorrow"

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Effi Balandies; Phuong Ailien Nguyen; [2018]
    Keywords : omni-channel; shopping value; shopping experience; retail digitization; pop-up store; Tchibo; brand loyalty; Business and Economics;

    Abstract : The fast pace of digitization in the retail landscape has revealed serious challenges for retailers. With the rise of new touchpoints in customer journeys, retailers have to provide memorable experiences to retain and attract new customers. READ MORE

  6. 20. The Impact of E-Tailing on Inventory Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Viktor Arfwidsson; Carl Hjelm; [2017]
    Keywords : E-tailing; Online retailing; Multi-channel retailing; Inventory Management; Technology and Engineering;

    Abstract : Background In traditional retailing, where the challenge lies in providing goods in a store with limited space while minimizing tied up capital and obsolescence, good inventory management is often an important competitive advantage. However, the emergence of the online channel changes some of the challenges, and the associated requirements on inventory management. READ MORE