Essays about: "Utilitarian factors"

Showing result 1 - 5 of 33 essays containing the words Utilitarian factors.

  1. 1. The role of motivations and perceived ability to cycle as a mode of transport in an emerging cycling culture - the case study of Cork Metropolitan Area, Ireland

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Nieve Greene; [2023]
    Keywords : travel behaviour; mobility; utilitarian cycling; human infrastructure; built environment; Theory of Planned Behaviour; Politics of Mobility.; Social Sciences;

    Abstract : Cycling as mode of transport can be seen as a sustainable and active mode of travel that can be part of the solution for climate change and urban congestion. Many cities in Europe are now investing in cycling to reduce their carbon emissions and make their spaces more liveable and accessible. READ MORE

  3. 2. A qualitative study of how consumers’ purchase intention is influenced by the livestreaming shopping streamer under negative incidents caused by streamers.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Qian Lu; Cong Liu; Yiran Chen; [2023]
    Keywords : live streamer; live streaming shopping; live streaming commerce; purchase intention; negative incident; communication; relationship;

    Abstract : Background：Live streaming shopping is becoming a mainstream method in China since the livestreaming feature has been applied to e-commerce. Live streaming commerce reflects theinterdependence between consumers and live streamers. READ MORE

  4. 3. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Victoria Petersson; Frida Brink; [2022]
    Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

    Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

  5. 4. “It’s a visceral connection” : young farmers processes of engagement in animal farming with autochthonous breeds

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Ana Daniela Ferreira Andrade; [2022]
    Keywords : young farmers; ecosystem services; autochthonous breeds; human-animal relations;

    Abstract : Agroecosystems are valued by the provision of utilitarian services that satisfy human needs and by their non-utilitarian ascribed ecological, sociocultural or intrinsic values. Nowadays, a delicate situation of decrease of population and the fragile generational renewal comprises the risk of loss of cultural landscapes in many European rural communities. READ MORE

  6. 5. The Odd Couple

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jesper Gunnarsson; Lukas Morneweg; [2022]
    Keywords : Unconventional Brand Collaborations; perceived fit; brand partnerships; consumer culture perspective; Gen Z; Business and Economics;

    Abstract : The purpose of this research is to explore the phenomenon of Unconventional Brand Collaborations from a consumer culture perspective and discover the factors that make them appealing to Gen Z. Hence, this study aims to give another perspective than the one given by previous literature on brand collaborations, which emphasizes the need for a high perceived fit between the parent brands. READ MORE