Essays about: "Yao Yao"

Showing result 6 - 10 of 68 essays containing the words Yao Yao.

  1. 6. How does CSI influence consumer buying behaviour? The mediating role of corporate image and the moderating role of consumers’ demographic factors.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : XU YUNSHU; YAO KAIYU; [2022]
    Keywords : Corporate social irresponsibility; corporate image; consumer buying behaviour;

    Abstract : Given the increasingly complex nature of contemporary companies, the risk of corporate social irresponsibility (CSI) behaviours is increasing; it is important for organisations to prevent incidences of CSI to maintain competitive advantage. This study investigates the impact of CSI behaviour on both corporate image and consumer buying behaviour. READ MORE

  3. 7. Global Effect of the EU Food Carbon Tax on Food Industries and Products: Case Study of Brazil

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Shaomeng Sun; Lan Yao; [2022]
    Keywords : Carbon tax; Food Policy; International trade; Input Output;

    Abstract : Several researchers suggest an introduction of a food carbon tax in EU to reduce food emissions following the European Green Deal, but taking into account food international trade, such action in EU could raise global food prices and results in possible decline in food production in some regions, thus reduce people's welfare, which is not in line with the global Sustainable Development Goals. Given that existing studies mainly focus on the local environmental, social, and economic effects of a carbon tax, our paper takes a further step by studying the possible global effect of the EU food carbon tax on food industries and products with Brazil as a case. READ MORE

  4. 8. Achieving Trust, Satisfaction and Commitment From AI Interactions : A Qualitative Study On The Effect of AI On Relationship Quality With Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tino Tuomisto; Adrian Ringström; [2022]
    Keywords : Artificial Intelligence; Relationship Quality; Trust; Satisfaction; Commitment; Relationship Marketing; AI Interactions;

    Abstract : Introduction - Artificial intelligence, defined as “the ability of a system to correctly interpret external data, learn from such data, and use these learnings to achieve specific goals and tasks through flexible adaptation” (Kaplan and Haenlein, 2020, p.17), is an important tool for facilitating interactions between companies and customers. READ MORE

  5. 9. How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andrea Navarrete Lindez; Laia Martinez Miracle; Marine Hakobyan; [2021]
    Keywords : Scent marketing; hotels; sensory marketing; scent branding; brand image; brand loyalty; brand recall; brand associations and experiences; brand identity; brand identity prism; Santhiya Koh Yao Yai Resort Spa hotel; W Barcelona hotel; Sun Palace hotel.; Business and Economics;

    Abstract : Scent marketing has long been here; discussed in various literature and used by many brands all over the world. Yet, there is not sufficient research done on how scents affect customer perceptions of brands in the hotel industry. READ MORE

  6. 10. The effect of social media interactivity on relationship quality

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Azin Akrami; Jinyue Yao; [2021]
    Keywords : Social media; Relationship quality; Trust; Commitment; Satisfaction; Interactivity; Responsiveness; Social influence; Media richness;

    Abstract : With the development of technology, the speed of social media development is getting fasterand faster. The relationship between the company and its customers is getting closer.Company profits are increasingly affected by the quality of the relationship betweencustomers and the company. READ MORE