Essays about: "a blessing or a curse"

Showing result 1 - 5 of 15 essays containing the words a blessing or a curse.

  1. 1. Genetically Modified Food - Curse or Blessing? : Decisive factors influencing consumers behavior

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sina Brinkmeier; Jule Persson; [2023]
    Keywords : genetically modified food; theory of planned behavior; consumer behavior; decisive factor;

    Abstract : Genetically modified (GM) food could be a solution to secure the world’s food supply, whichis in jeopardy due to the ongoing climate crisis. Thus, it is of great importance that consumerswould be willing to consume this type of food. READ MORE

  3. 2. Influencers, a company's blessing or curse?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : David Bergdoff; Fabian Eriksson; [2023]
    Keywords : influencer marketing; endorsement; influencer types;

    Abstract : As influencer generated content leads to increased brand attitude and purchase intention, compared to traditional media, the use of influencers has become the norm in many companies' marketing strategy. However, what happens when the influencer gets in trouble? Companies' brand perception risks being indirectly affected by the scandals of associated influencers. READ MORE

  4. 3. Commercialisation in the nonprofit sector - Blessing or curse?

    University essay from Göteborgs universitet/Graduate School

    Author : Anna-Magdalena Gross; [2022-07-15]
    Keywords : ;

    Abstract : The rapidly growing nonprofit sector with its important role as a provider of social services is facing new challenges; not only due to the growing number of organisations competing for scarce resources, but also as a result of the increasing complexity of social issues that the sector is trying to solve. To respond to the current challenges, nonprofit organisations are increasingly utilising commercial practices. READ MORE

  5. 4. Curse or Blessing?: The internationalization process of Born Globals in times of COVID-19 : A Swedish Perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Reema Aqeel Malik; Maximilian Philipp Thomas Weil; [2021]
    Keywords : Internationalization; Born Globals; Sweden; COVID-19; Networks; Business models; Challenges; Crisis management.;

    Abstract : There has been an increase in research on the internationalization of so-called born-globalfirms. However, this research primarily focused on the internationalization process duringcalmer times. So far, little attention has been paid to internationalization during times of crisis. READ MORE

  6. 5. AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Christopher Klee; [2021]
    Keywords : programmatic advertising; personalization; ethics; digital marketing; artificial intelligence; big data; privacy; filter bubble; diversity of opinion; automation; real-time bidding; machine learning.;

    Abstract : With the help of Programmatic Advertising and the resulting personalized content, consumers can be targeted precisely and with the help of Artificial Intelligence. The associated use of customer data creates ethical conflicts. READ MORE