Essays about: "abstract on brand management"

Showing result 16 - 20 of 20 essays containing the words abstract on brand management.

1. 16. Tennis for Everyone? Identifying the Core and Aligning the Competencies : A Smashing Study of Bankeryds Tennisklubb

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Katarina Mannerfelt; Terese Fält; Johanna Widell; [2008]
   Keywords : Brand management; Core Activity; Customer Satisfaction; Service; Brand management; Kärnverksamhet; Kundtillfredställelse;

   Abstract : Abstract In 1974 - 81 Björn Borg conquered the tennis courts and his opponents around the world (International Tennis Hall of Fame, 2006). Today Jonas Björkman, Robin Söderling and Joachim "Pim-Pim" Johansson are the most successful Swedish tennis players according to the ATP ranking (2007). READ MORE

3. 17. Brand management as a means to add value for firms

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Shengyu Huo; [2008]
   Keywords : Management; brand;

   Abstract : Abstract Brand management will play a more significant role in future marketing competition, so research on the brand management is likely to become more meaningful and interesting. This thesis focuses on brand management. READ MORE

4. 18. Loyalty Club : An Online Brand Relation Management Project

   University essay from Medier och kommunikation

   Author : Michaela Ristiniemi; [2007]
   Keywords : Communication; time-space; interactivity; dialogue; relationships and loyalty.;

   Abstract : ABSTRACT Title: Loyalty Club. An Online Brand Relations Management Project Amount of pages: 46 (61 including abstract, references and annexes) Author: Michaela Ristiniemi Tutor: Peder Hård af Segerstad Course: Media- and communication D Period: Spring 2007 University: Division of Media and Communication, Department of Information Science, Uppsala University Object: To research how an interactive relation online could be created between a brand such as Matrix and their customers, on the Swedish market. READ MORE

5. 19. Invisible Branding : Creating brand value from invisibility

   University essay from IHH, Företagsekonomi

   Author : Henrik Rickardsson; Henrik Stierna; Fredrik Stark; [2006]
   Keywords : Invisible Branding; Fashion; Brand Value; Brand Creation; Brand-Management;

   Abstract : Abstract Problem: Branded products can be seen everywhere around us at all time, and is a way of communication for the buyer of the product But, what if one cannot build a brand based on visibility, an example is underwear, then how is it possible to create a brand and add value to it? Is it actually feasible to create a strong brand when not leveraging upon visibility? The organization Stargate Brand Group and its brand Frank Dandy Superwear have been used in order to obtain a deeper understanding around the topic. Purpose: The purpose of this thesis is to research how to create brand value for an invisible brand within the fashion industry. READ MORE

6. 20. Implementation of a change process within Smaland Airport

   University essay from Ekonomihögskolan, EHV

   Author : Jérémie Corbeau; Jānis Sijāts; [2006]
   Keywords : change process; business development; management strategic;

   Abstract : Abstract Change process in the company nowadays is one of the main factors, for sustainable growth and development in the market. Moreover, a change process should be dynamic – the company should take into consideration many factors; not only the ones happening inside the organization, like education of the employees and their motivation, but also the processes outside the organization – change in the environment, new requirements from the state, and competition. READ MORE