Essays about: "abstract on brand management"

Showing result 6 - 10 of 20 essays containing the words abstract on brand management.

1. 6. Critical Success Factors: A study of Swedish Restaurant Franchisors

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Fanny Johansson; Andreas Pedersen; [2018]
   Keywords : Franchising; Franchisee; Franchisor; Critical Success Factors; CSFs; Restaurant Chain; Fast-Food chain; life cycle; expansion; barriers;

   Abstract : ABSTRACT Aim: From its inception to its expansion nationally and internationally, the management of a restaurant franchise concept uses various critical success factors to overcome the barriers that they encounter throughout their different growth phases. This study aims to find out what the CSFs are for Swedish restaurant franchisors of different sizes, what barriers they encounter and what their solutions to these problems are. READ MORE

3. 7. Walk the talk! B2B Positioning Strategies in the Management Consultant Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Louise Alenius; Cecilia Lidén; Angelika Johansson; [2016]
   Keywords : Positioning; Differentiation; B2B; Services; Management Consulting; Business and Economics;

   Abstract : Abstract Title: Walk the Talk! B2B Positioning Strategies in the Management Consultant Industry Seminar date: 26th of May 2016 Course: FEKN90 Authors: Louise Alenius, Angelika Johansson and Cecilia Lidén Supervisor: Merle Jacob Keywords: Positioning, Differentiation, B2B, Services, Management Consulting Purpose: The aim of this paper is to identify the underlying factors that make up brand positioning strategies for B2B service companies. We also wish to provide a structured overview of how well suited current B2C strategies are to the more complex buying situation that characterizes the B2B field. READ MORE

4. 8. Does culture matter in online retail? : A quantitative study based on the online shopping behaviour of generation Y in relation to the cultural influences of Germans and Swedes

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Dionne Boerwinkel; [2016]
   Keywords : E-commerce; culture;

   Abstract : Abstract Background: Due to technological developments (e.g. internet) and globalization, business management and the sales environment faced several changes in the last decades. Together with the convenience of the e-commerce and the free trade policy in the EU, businesses are evoked to enter foreign (online) markets (within the EU). READ MORE

5. 9. The Dynamics of an Employer Brand. How culture can be used as a Managerial Control Mechanism

   University essay from Göteborgs universitet/Graduate School

   Author : Amanda Alveros; Niclas Rigrandt; [2015-07-13]
   Keywords : Employer Branding; Organizational Identity; Organizational Loyalty and Commitment; Cultural Dynamics; Normative Control;

   Abstract : Abstract The aim of this article is to provide an understanding of how management can work strategically to improve an employer brand. This study is conducted at a municipally owned company in Sweden, which operates in the entertainment and experience industry. READ MORE

6. 10. Dressing Up for Social Media. A study on how consumers’ virtual identities are perceived by others

   University essay from Göteborgs universitet/Graduate School

   Author : Linus Hedberg; Sofia Mårtensson; [2015-07-08]
   Keywords : Identity; Social media marketing; Consumer culture; User-generated content; Branding;

   Abstract : Abstract This study aims to provide a description of how significant others interpret and comprehend female Instagram identities that is signalling through expressive brand consumption. It contributes to several areas of research within social media, branding and identity. READ MORE