Essays about: "academic theory in business context"

Showing result 16 - 20 of 41 essays containing the words academic theory in business context.

  1. 16. Adopting CS towards International Hotels' B2B customers in international markets : A Qualitative study in B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Abeer Alzahar; Sarah Tariq; [2019]
    Keywords : Corporate Sustainability; Corporate Social Responsibility; Business Customers; Hotel Industry; IMP Group;

    Abstract : Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. READ MORE

  3. 17. Coping with Institutional Voids in Cambodia : A Qualitative Case Study on Institutions

    University essay from Umeå universitet/Företagsekonomi

    Author : Nils Bindler; Monique Sieng Kao; [2018]
    Keywords : institution; institutional void; institutional theory; transaction cost; resource-based view; strategy; emerging economy; Cambodia; market strategy; nonmarket strategy;

    Abstract : Although emerging economies have received increased attention by both firms and academia in recent decades, there is still more that can be done. Calls have been made by both academic authors and journals to conduct research within institutionally voided environments, a call that was answered by this study. READ MORE

  4. 18. Completely obscure, just like sustainability : a critical analysis of circular economy principles within the Swedish fashion industry

    University essay from Lunds universitet/LUCSUS

    Author : Madelene Danielzon Larsson; [2018]
    Keywords : sustainability science; circular economy; fashion; critical theory; consumption and production system; Social Sciences;

    Abstract : The fashion industry is currently operating at high levels of material throughput leading to global annual emissions reaching a staggering 4 metric gigatons of CO2e. Almost reaching the levels of the entire EU-28 in 2015 of 4.45 metric gigatons. READ MORE

  5. 19. Employer Branding amongst Millennials in the Hospitality Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elena-Sophie von Rheden; Linda Dosekova; [2018]
    Keywords : employer branding; dis identification; Millennials; hospitality; Business and Economics;

    Abstract : The purpose of this study is to reveal and enable a deeper understanding and provide a more refined view on the intersections of employer branding, and (dis)identification, through the empirical focus on Millennials, based in the hospitality context. This is investigated by asking two research questions: “how is the employer brand presented to Millennials in Hotels International?” and “how is the employer brand perceived by Millennials in Hotels international?” This has given rise to a new framework that explicitly distinguishes between brand (dis)identification and organizational (dis)identification, and which is our main contribution to academic and corporate practitioners. READ MORE

  6. 20. The creation of a management fashion - contextualization in practice: A case study of value-based health care's introduction at the Karolinska University Hospital, in Stockholm, Sweden

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Oskar Kolmodin; [2017]
    Keywords : Translation; Institutionalization; Organizational change; Power; Sensemaking;

    Abstract : This study charts how "Value based health-care delivery", a management idea created by Michael Porter and Elizabeth Teisberg, and promoted by the Boston Consulting Group, has been translated in a Swedish context, up until August 2017. It traces the travel of the concept, from its origins, to its meteoric rise within the Swedish healthcare system, culminating in its operationalization at the Karolinska University Hospital, as the cornerstone of a wide ranging reorganization. READ MORE