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Showing result 1 - 5 of 26 essays matching the above criteria.

  1. 1. Quality from the perspective of the internal customer : Internal service experience in a manufacturing industry company

    University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

    Author : Stina Enblom; Silvia Padovan; [2023]
    Keywords : customer experience; service quality; internal service quality; service profit chain; customer satisfaction; internal customer satisfaction; customer perceived value; kundupplevelse; servicekvalitet; intern servicekvalitet; service profit chain; kundnöjdhet; intern kundnöjdhet; customer perceived value;

    Abstract : För att förbättra servicekvaliteten är kartläggning och mätning av kundupplevelse en viktig del av förbättringsarbetet. Detta är mestadels studerat ur den externa kundens perspektiv, och inte lika ofta ur den interna kundens. READ MORE

  3. 2. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
    Keywords : Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

    Abstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE

  4. 3. Boost your spare parts supply - A case study on cooperation terms in the spare parts supply chain focused on the supplier-buyer dyad

    University essay from Lunds universitet/Teknisk logistik

    Author : Måns Krantz; Anders Fasth Gillstedt; [2021]
    Keywords : Purchasing; After-Sales; Spare Parts; Supply Chain Management; Supplier Collaboration; Consignment Stock Strategy; Technology and Engineering;

    Abstract : Purchasing has become an increasingly important function in manufacturing companies, as it accounts for a large extent of total spending and influences a company's competitive position. It is relevant for Tetra Pak, a global manufacturer of packaging and processing solutions, active since the 1950s. Tetra Pak has over 100. READ MORE

  5. 4. How to improve the perceived service in the delivery chain of a multinational manufacturing firm

    University essay from Lunds universitet/Produktionsekonomi

    Author : Carl Stjernlöf; Kristian Folkesson; [2021]
    Keywords : service offering; process mapping; customer requirements; delivery chain; Technology and Engineering;

    Abstract : As the world is changing rapidly in many ways, competition is getting increasingly fierce amongst manufacturing firms. As such, it has become more and more important for companies to properly understand the needs of their customers in order to provide enough value to be sufficiently competitive. READ MORE

  6. 5. Survival in the Retail Apocalypse : A qualitative study about surviving the retail apocalypse as a retailer

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Måns Nilsson; Christoffer Oveby; [2020]
    Keywords : ;

    Abstract : The retail apocalypse has a significant impact on the retail sector as we know it. The retail apocalypse is the reason for a harsh economic climate for physical retail stores throughout the world. The purpose of this study was to examine how sales personnel in retail stores can act as a competitive advantage when facing the retail apocalypse. READ MORE