Essays about: "and After-sales service"

Showing result 16 - 20 of 26 essays containing the words and After-sales service.

1. 16. Customer value for business model innovation : Case of O&M services in Swedish Wind Industry

   University essay from Högskolan i Halmstad/Business Model Innovation (BMI)

   Author : Niklas Göthberg; Anastacia Simonchik; [2014]
   Keywords : Customer value; business model; wind energy; operation and maintenance;

   Abstract : Wind energy industry has been growing fast during last years, and the demand for operation and maintenance (O&M) services has been increasing rapidly. As wind turbine manufacturing companies have been focusing more on selling rather than after sales services, this created problems in O&M, which started to influence the overall profitability of wind energy projects. READ MORE

3. 17. Analysing the Communication Gap in a Business-to-Business Setting : A Qualitative Study of Alpha Inc. Sweden and its After Sales Service

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Sabine Müller; Veronika Safarova; Michelle Villavicencio; [2014]
   Keywords : B2B; Communication Gap; Gap Model; Internal Branding; IMC; Services; Service Encounter; Service Marketing Triangle; Service Quality;

   Abstract : .... READ MORE

4. 18. The role of performance management systems in managing tensions in a servitisation setting - The case of a multinational manufacturing company

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Carl Hampus Ekeroth; Indra Andersson Santiago; [2013]
   Keywords : Servitisation; Performance management systems; Tensions;

   Abstract : As a result of increased global competition and falling industry profitability, Western multinational manufacturing companies are increasingly adding value to their market offer by adding after-sales services to their product portfolio, a phenomenon commonly referred to as 'servitisation'. This thesis explores the organisational tensions in integrating multinational companies in a servitisation setting, by conducting an in-depth case study at a Swedish multinational manufacturing company. READ MORE

5. 19. After-Sales Services and Customer Relationship Marketing : A multiple case study within the Swedish heavy equipment machinery industry

   University essay from Institutionen för marknadsföring (MF)

   Author : Erika Egonsson; Ting Ting Ly; Khulan Bayarsaikhan; [2013]
   Keywords : ;

   Abstract : Due to growing complexities in business-to-business products, the relationship between a seller and a buyer usually never ends after the purchase transaction. Customers buy augmented products, expecting bundle of values that come with the product which will satisfy the buyer. READ MORE

6. 20. Measuring and Evaluating the Supply Chain by implementing the BSC and investigating the quality of the Supply Chain: A case study at Giraff Technologies

   University essay from Akademin för innovation, design och teknik

   Author : Eleni Odontidou; [2013]
   Keywords : Supply Chain; Supply Chain quality; Supply Chain Performance Measurement; Balanced Scorecard; Supply Chain costs; and After-sales service;

   Abstract : In today’s world, globalization has increased the competition among companies and functioned as a factor for increased product variety, increased amount of customized products and shorter product life cycles. Supply Chain management is considered one of the most critical strategies for increasing organizational effectiveness and enhancing the customer service. READ MORE