Essays about: "background of the study of hotel management"

Showing result 1 - 5 of 6 essays containing the words background of the study of hotel management.

1. 1. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sebastian Davidsson; [2023]
   Keywords : Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

   Abstract : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. READ MORE

3. 2. A comparative study on Innovation management processes in the context of developing and developed countries

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Nishat Jahan Islam; Mohammad Shafiul Basar; [2022]
   Keywords : Innovation management; Innovation management in developing and developed countries; Innovation in different cultures; Manage innovation; SPOTS model.;

   Abstract : Aim: Innovation gets to be the pivotal factor for surviving and sustaining a business in the long term. The scenario of innovation management could be performed in a very particular way among developed, developing, and under-developed countries. READ MORE

4. 3. Branding Strategies within International Hotel Chains : A case study of Lithuanian Market

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Kamile Maseviciute; Nicole Gueorguieva; Petar Georgiev; [2015]
   Keywords : Branding; Brand Identity; Business Tourism; Hospitality Industry; Hotel Industry; Lithuanian market; Standartization and Customization; Radisson Blu; Comfort Hotels; Holiday Inn;

   Abstract : Background: The hospitality industry, especially the hotel business, is a relatively new, and rapidly growing industry in Lithuania. The last two decades resulted in a significant expansion of the local hotel market, as well as of operations of international hotel chains. READ MORE

5. 4. Communication of additional products in a B2B market : A Qualitative Case Study of Electrolux LaundrySystems in the Swedish market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Kevin Salehi; Erick Vitella Espinoza; Toms Kreslins; [2014]
   Keywords : Cross-selling; Marketing Communication; Communication; Customer Relation Management; Branding; New Product Development; E-business and Trust;

   Abstract : Background: Today’s market is constantly going through changes. Customers havenew tendencies and preferences towards the products they buy. It is a customer centeredbusiness culture and companies must follow it if they want to stay in the market. READ MORE

6. 5. The Role of Internal Control in the Operation of Hotels

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Louisa Kurniadi; Linda Zio; [2011]
   Keywords : Internal Control; COSO Framework; Director of Finance; Hotel Accounting; Hospitality Management; Business and Economics;

   Abstract : Purpose: The purpose of this thesis is to examine the role of internal control implementation that plays in the enterprises’ operation. We evaluate it from the Head of Finance (as Director of Finance in the enterprises) perspective and see whether adequate internal control implementation is important for the enterprises’ operation. READ MORE