Essays about: "background study crm"

Showing result 6 - 10 of 20 essays containing the words background study crm.

1. 6. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Johanna Stenberg; Milana Ruljova; [2021]
   Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

   Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

3. 7. Do They Practice What They Preach? : A quantitative study on how Generation Z’s purchase intention is affected by four CRM factors

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emma Gerhardsson; Ida Bergh; Supakarn Thongpitaks; [2021]
   Keywords : Cause-Related Marketing; Generation Z; Communication; Purchase Intention; Cause Involvement; Message; Perceived Cause Fit; Donation Size;

   Abstract : Background: Cause-Related Marketing (CRM) is a popular marketing strategy where companies through this communication contribute to causes and engage their consumers by donating when they purchase a product and an amount of the revenue goes to charities. The concept has been divided into four different factors, being cause involvement, message, perceived cause fit and donation size. READ MORE

4. 8. Directing Customer Social Identity Through Influencer Marketing and Brand Co-creationActivities : A NA-KD Case Study

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sylvie DellaBruna; Beata Edlund; [2020]
   Keywords : Influencer Marketing; Brand Co-Creation; Brand Communities; Brand-Self Connection; Brand Experience;

   Abstract : Background: Today, for firms to engage with customers, it takes more than traditional advertisements, enticing prices and celebrity endorsements. Customers now rely on and expect to become an active rather than passive participant in the firm’s branding and marketing activities. READ MORE

5. 9. The contribution of effectiveness & efficiency to value within digitalization : - A qualitative study within Business to Business

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Felicia Ståhl; Nellie Jakobsson; [2019]
   Keywords : Digitalization; Inbound marketing; Marketing Automation; Value; Effectiveness; Efficiency;

   Abstract : Background: As digitalization has arisen and further developed the way companies execute marketing strategies, new ways of creating value by effectiveness and efficiency as a foundation has emerged during the recent years. Two crucial marketing tools within digitalization are Marketing Automation and Inbound Marketing. READ MORE

6. 10. Management of Key Account Relationships in SMEs : A Resource-Based View

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Simon Johansson; David Gedda; [2016]
   Keywords : Relationship Marketing; Key Account; Key Account Management; Customer Relationship Mangement; SME; High- performing firms;

   Abstract : Title: Management of Key Account Relationships in SMEs: A Resource-Based View Authors: David Gedda & Simon JohanssonLevel: Master thesis, 30 hpKeywords: Relationship Marketing, Key Account, Key Account Management,Customer Relationship Management, SME, High-performing firms Background: Management of firms most valuable customers, the key accounts,are of great importance for firms in general. This is in particulartrue for SMEs which battles with notably constrained resources. READ MORE